Best New Beauty Buys For August

Best New Beauty Buys For August

From a must-try mascara to lust-worthy fragrances and skin-perfecting bases, these are the beauty buys that we're coveting this month...


MaxFactor Lash Revival Mascara, £12.99

When it comes to long-lasting wear, this is the mascara to try. It doesn’t smudge or flake – even after a full day of work followed by a session at the gym (we’ve tried it). The lightweight formula also means it’s great to wear day-to-day and can be amped up in the evening for a fuller, inkier effect. Another bonus is the addition of bamboo extract, which works over a four-week period to strengthen and nourish lashes, encouraging them to grow over time.

Available at

Shiseido ColorGel Balms, £15 (was £25)

Available in ten suits-all shades, these velvety balms hydrate lips with their Patented Humectant Technology while giving super pretty, sheer coverage that’s ideal for daytime wear. 

Available at


Giorgio Armani Hydrating Primer, £34 

Created as one universal shade, Armani’s new primer fills in fine lines without feeling too cakey or sticky. It also helps foundation go on smoothly and last much longer with shea butter, rice bran and glycerine locking everything down. But what we love the most is the luminous finish it lends skin thanks to the oil-in-water formulation which gives such a beautiful glow, you could wear it solo if you wanted a day off from foundation.

Available from 14th August at

Fenty Beauty Foundation, £27

Targeting those with dry skin, Fenty’s latest foundation delivers comfortable medium-to-full-coverage that’s natural with a moisturising feel. Similar to its predecessor, it’s still sweat and humidity-resistant and non-comedogenic (formulated so as not to block pores). The key difference is the inclusion of hydrating grapeseed oil and hyaluronic acid which makes sure skin doesn’t flake or go patchy, and of course, it’s still available in an impressive 50 shades.

Available at

MILK Foundation Stick, £32

This silky stick foundation has already amassed a waitlist, and it’s little wonder as the formula is beautifully light, endlessly blendable and invisible to the eye – aka, not thick or orange in colour. It’s great for on-the-go too with its fuss-free design enabling you to literally draw it on, blend and forget about it. Available in 36 shades, too, so everyone is covered.

Available at


Gucci Memoire d’une Odeur Eau de Parfum, £92

Gucci’s latest unisex scent is an aromatic floral with notes of chamomile, coral jasmine, woody musks and sweet vanilla. It’s unlike anything they’ve launched before and you’re guaranteed to be sniffing your wrists all day long after spritzing it on. 

Available at

Tom Ford Métallique, £98

An SL favourite, Tom Ford’s new perfume is a musky floral that’s fresh yet deeply creamy at the same time, but never sickly. Instead, it gives you the heady scent of cherry, lavender and pink peppercorn and the result is something that feels quite sexy. Prepare to be addicted.

Available at

Acqua Di Parma Sakura EDP, £197

Different to the previous two here, this is one for those who like their perfumes on the powdery side. Laced with bergamot, jasmine sambac and cherry blossom, it’s incredibly delicate, refreshing and clean. Side note, it’s quite faint if you only spray a little, so make sure you’re generous with it and spritz it on all your pulse points for maximum potency.

Available at


Kérastase Soothing Scrub, £32.25 (was £43)

If the summer has taken its toll on your hair, you need to try this new soothing scrub that cleans, softens and enhances shine. Available in salon but also as an at-home treatment, we gave this a go and were impressed by how gentle it was, despite the deep, satisfying clean it gave our scalps. 

Available at


Sisley Emulsion Ecologique, £168

Decorated by artist Elzbieta Radziwill, Sisley have relaunched a limited-edition version of their best-selling (one sells worldwide every 45 seconds) moisturiser. Using a blend of carefully selected plants (rosemary, hops and centella asiatica) this floods the skin with moisture and leaves it feeling refreshed, toned and plump with none of that greasiness you often find in heavier creams. While the cost is a little damaging, the benefits outweigh it, especially as you only need a little at a time, so you’ll find you’ll be eking this out for months.

Available at

Kiehl’s Made Better x John Legend Rare Earth Deep Pore Cleansing Masque, £18.50

To tie in with the brand’s sustainability commitment, Kiehl’s have partnered with the singer John Legend to relaunch one of their best-selling masks. The clay-rich formula noticeably reduces pores while detoxifying the skin for a smooth, even texture. As for the eco-credentials, the masks packaging is made with 100% post-consumer recycled materials and £5 from each sale will be donated to Hubbub – a charity that supports environmentally-friendly campaigns.

Available at

Elemis Superfood AHA Glow Booster, £27

Vegan-friendly, prebiotic and hydrating, Elemis’ new glow-booster has been designed to use solo as an extra glow-giver, or in unison with the rest of your products by adding a few drops to your moisturiser. The idea is it works like a shot, giving the skin a hit of AHAs and enzymes, without overloading or irritating your complexion. Plus, the extracts have been fermented, so it’s even gentler and kind to the skin. Just be sure to shake it fully before use so you combine the two phases inside. 

Available at

Nip & Fab Renew Retinol Fix Sheet Mask, £3.89 (was £7.95)

If you want to try retinol but struggle with how potent it is in its purest form, ease yourself in with Nip + Fab’s new sheet mask. Loaded with coconut water and edelweiss flower extract, it soothes the harsh effects of the retinoid inside while still delivering Vitamin A’s unclogging powers to refine, tighten and moisturise the skin. It’s seriously satisfying too; you get a facial-worthy glow straight away.

Available at

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