The Best New Beauty Buys For January

The Best New Beauty Buys For January

From affordable skincare to new, covetable make-up, these latest beauty buys are helping us ease seamlessly into the New Year. Here are the products on our wish-list this month…


Clinique iD™: Dramatically Different™ Moisturizing BB-gel + Active Cartridge Concentrate for Fatigue, £36

Personalisation was key for Clinique last year, who launched their cult iD range, combining their signature Dramatically Different Moisturiser with Active Cartridge Concentrates – each offering something different for every skin type. Now, they’re adding to the range with a new set of bases. Cue this custom-blend hydrator that’s formulated with a sheer tint to fight off signs of fatigue, while soothing delicate skin and providing instant relief. The brand’s first-ever global ambassador, Emilia Clarke, is also reportedly a fan for its tinted moisturiser benefits. If it’s good enough for Emilia… 

Available at

BareMinerals Poreless Exfoliating Essence, £22

This new, exfoliating powerhouse brings cell renewal up to speed for a fresh and even-looking glow. It’s gentle enough to be used daily, while a blend of fruit acids, prebiotics and chia seed extract helps to minimise pores and balance oil levels. Acting like a micro peel, skin feels smooth and refined after just one use.

Available at

Drunk Elephant F Balm, £44

Drunk Elephant’s latest addition works like an overnight mask, offering instant brightening and plumping with no irritation, thanks to omega fatty acids, antioxidants and skin-soothing niacinamide. Perfect for those suffering with sluggish, dry skin post-Christmas.

Available at

Embryolisse Rich-Cream Milk for The Body, £26.99 

Cult French brand Embryolisse now offers their best-selling formula in a creamy body milk. Formulated with shea butter, beeswax and nourishing oils, it works overtime to beat dry patches and smooth red bumps caused by conditions like eczema and psoriasis. It’s not sticky, either, so you never have to worry about clothes clinging post-application.

Available at

Herbivore Exfoliating Glow Serum, £42

Offering one of the highest percentages of exfoliating AHAs, Herbivore’s new serum is designed to boost brightness and quickly resurface uneven complexions by dissolving dead skin cells. Despite being potent, it’s surprisingly gentle on all skins thanks to the mix of rose hydrosol, aloe water and vegan hyaluronic acid – all of which counteract harsh effects. Use a few drops daily underneath your moisturiser for visibly plumped-up results.

Available at

Vegan MILK Moisturiser, £35 

Nourishing oils and soothing milks go luxe in this all-vegan formula. Created to rehydrate and boost sensitive and dry skin types, its thick texture goes a long way, while instantly quenching skin. You can wear it both day and night, although later is better so it can properly sink in, giving your complexion a silky soft texture come morning.

Available at 

The Inkey List Tranexamic Acid Overnight Treatment, £14.99

Tranexamic acid is going to be a big ingredient to know in 2020 – targeting hyperpigmentation and dark spots, it’s previously only been available in high-end formulas. Cue The Inkey List’s latest formulation which can be used as an overnight mask to gradually improve skin’s tone and clarity. Plus, at just £14.99, it’s an affordable way to give it a go.

Available at


IT Cosmetics Matte Pillow Lipsticks 

These new lipsticks from IT Cosmetics have a lightweight formula that look fresh, feel smooth upon application and last for hours. Despite being matte in texture, they still feel comfortable and are available in 14 suits-all shades. Perfect for making a statement, without ever looking too showy. 

Available from 29th January

Kosas 10 Second Liquid Eyeshadow, £26

Feather-soft, Kosas’ new liquid shadows are available in all the right shades. Designed to be swept on and smudged with fingers, they’re a fantastic one-stop product for a fast and fool proof eye. They’re really buildable too, and can be mixed together – great if you want to create something high-impact or a subtle daytime look.

Available at

NARS Tinted Glow Booster, £28

Available in four shades, NARS’ new complexion enhancer adds a soft-focus glow that can be worn on its own, or mixed into foundation. With a luminous finish and light-as-air texture, it’s easy to blend and is completely invisible to the human eye – don’t expect heaps of unwanted shimmer, just faultless radiance.

Available at

BECCA Light Shifter Brightening Concealer, £21 

BECCA’s new concealer does more than cover blemishes and dark circles – it acts as both a filter and glow-giver, with hydrating green tea and hyaluronic acid. It’s also packed with light reflecting pigments to give skin a soft glow while still delivering impressive coverage that lasts.

Available at


Redken Color Extend Brownlights Shampoo & Conditioner

Blondes can always turn to purple shampoo to brighten up their colour, but brunettes don’t have as many options for ridding unwanted warm tones – until now. Redken’s new Brownlights Shampoo & Conditioner eliminates and brightens flat brown shades after just a single wash. Try leaving the conditioner on as a mask for five minutes for added nourishment.

Available soon at


Beauty Pie Love Fragrance, £125 (Members Pay £16.60)

Beauty Pie latest ‘Love’ fragrance is a beautiful new addition to their existing range. A blend of black orchid and bergamot, it’s warm and musky, with a powdery dry down that is bound to earn you compliments all day long.

Available at

Jo Malone Vetiver & Golden Vanilla Cologne Intense, £122 

Rich with vetiver and vanilla, this soft, dry and smoky cologne has a cool-girl feel that’s guaranteed to find some fans. One of Jo Malone’s best launches yet, it has an androgynous vibe we love and lingers on the skin for hours.

Available at


Evolution_18 Beauty Glow Capsules, £20

The brainchild of make-up master Bobbi Brown, Evolution_18 is a new wellness and lifestyle range that focuses on her philosophy: beauty from the inside out. There are eight products in the range, designed to target prime beauty concerns, including hair and nail growth, loss of collagen and lack of energy. Our favourite? Beauty Glow, the hyaluronic and collagen capsules created to hydrate, repair and strengthen skin.

Available at

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