The Best New Beauty Buys For October

The Best New Beauty Buys For October

From the new, chic beauty brand to know to warm autumnal fragrances, this month’s latest buys are as covetable as ever. Here's what we’re loving and recommending you stock up on right now…


Saie Beauty, £16

We’ve had our eye on Saie for a long time, and now, it’s finally available in the UK. Developed by experts wanting clean formulations, and with aesthetically-pleasing packaging, this brand ticks all the boxes. Expect everything from silky highlighters to glow-giving balms and hydrating lip lacquers, too. Rich in texture, with wearable, suits-all tones, we guarantee you’ll want the entire range. 
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Nudestix Nudefix Cream Concealer, £24

This cream-to-powder concealer is a must-have for those looking for great coverage. It’s rich in pigment, taking down any blemishes, darkness or uneven tone immediately, while the addition of vitamin E and B5 keeps skin hydrated and smooth. The clever super gel technology is a bonus, as it allows for the product to glide seamlessly without ever drying or settling into fine lines. A little goes a long way, so expect this to last for months. 

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BECCA Under Eye Brightening Corrector, £21

BECCA’s cult Eye Corrector has had a revamp with a beautifully redesigned lid, created by Karen Clark in support of the brand’s partnership with Mental Health Mates. The clever formula remains the same, continuing to highlight and brighten your entire eye area with light-reflecting pigments. Use it before concealer as a ‘backlight tool’ or on its own if you want some extra luminosity around the eyes.  

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L’Oréal Paris Air Volume Mega Mascara, £10.99

Budget mascaras are often best, and L’Oréal’s latest offering is no exception. Created with a whipped texture, it wraps around your lashes in a single sweep for intense volume that lasts. With zero curve or bend in the wand, the straight brush allows you to keep building the formula evenly and clump-free, without smudging or flaking. One of our favourite mascara launches from the brand. 

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Sana Jardin Nubian Musk, £95

The name alone should give you a sense of how warming this fragrance is. Created with musk essential oil and sweet vanilla, the scent is wholesome and cosy. Plus, it lingers on the skin for hours – even after you’ve showered, you’ll still be able to smell this on your wrists and neck. What’s more, any floral waste made in the creation of this product is sold on and upcycled, so it’s kinder to the environment, too. 
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Le Labo Citron 28

Be quick to snap up Le Labo’s latest launch. One of their cult, exclusive city scents, Citron 28 represents Seoul and is available for a limited time only. Unlike other citrus perfumes, it has more depth and stronger undertones with cedar and musk. Ginger and jasmine also offer a unique twist, making it stand out from others on the market. 

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Caudalie Resveratrol-Lift Firming Cashmere Cream, £42

There’s a reason this has ‘cashmere’ in the name – because the texture is so incredibly smooth and velvet-y. Despite this, the formula sinks in fast, while the in-built vegan collagen booster gets to work plumping and boosting skin’s elasticity. With a 97% natural ingredient list, you can be confident that it’s kind, gentle and never irritating. Plus, the light basil and chamomile scent is so soothing. A winter skincare staple. 
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Dr Russo Once A Day Sun Protection Invisible Face Gel, £28.95

We all know SPF should be worn year-round, so it pays to find one that’s lightweight and won’t interfere with the rest of your products. Cue this formula from Dr Russo which has a gel consistency that sinks in fast and uses hyaluronic acid to feed your skin with extra moisture. A cocktail of UV filters keeps protection in place for hours – no matter what you layer on top. Plus, it lends skin the kind of sheer, luminous finish that not many SPFs can. 
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La Roche-Posay Effaclar Serum, £32

In August alone, searches for ‘maskne’ cures rose by a whopping 5000%. By way of response, La Roche-Posay launched their new Effaclar Ultra Concentrated Serum, which uses resurfacing acids to decongest, while also targeting dullness with brightening glycolic. The best bit? The brand’s signature thermal water keeps irritation and redness at bay, while ensuring moisture is locked in deep down in the dermis. A must-try if you’re suffering with spots or any severe breakouts. Use it after cleansing but before you moisturise. 
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Origins Ginzing Into The Glow Brightening Serum, £29 (was £39)

If you’re a fan of Origins, you’ll love their latest serum. Brimming with exfoliating AHAs and BHAs, it boosts cell turnover immediately, gently removing any surface dirt for a brighter and more luminous complexion. What’s more, added vitamin C and hyaluronic acid help to plump out fine lines, while also shrinking the appearance of pores and pigmentation. A one-stop-shop item. 
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Augustinus Bader The Exfoliating Toner, £65

Augustinus Bader (the cult skincare brand experts love) has expanded its much-loved range again. The latest addition is this Exfoliating Toner which combines the benefits of a mild chemical exfoliant with a gentle toner, working to minimise excess oil, boost cell turnover and gently improve skin tone. In fact, it’s already so popular, 100% of users said their skin felt more hydrated, while 96% noticed a difference in texture and glow. A product that truly lives up to the hype. 
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Chopstick Pink Styler, £49.99

These come expert-recommended and it’s easy to see why. Easy to use, the thin barrel allows you to create beachy curls within seconds, or you can take smaller pieces of hair for more volume and bounce throughout. Unlike other stylers, they’re incredibly affordable, too – not to mention versatile and compact for travelling. 
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Face Halo X, $28

Face Halo are our go-to brand for reusable make-up removers, and now, they’ve taken things up a notch. Targeting the 51% of women who still use cotton pads to remove precise areas of make-up (think stubborn mascara and eyeliner), these cute finger towels are a great alternative. Reusable and easy to use, they fit snugly into hard-to-reach areas, allowing you to remove any mistakes or dirt with optimum precision. 

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Aveda Botanical Repair Strengthening Leave-In Treatment, £28

Promising protection against heat up to 230°C, this intensive treatment is ideal for those that like to style or blow-dry their hair. It’s also a treat for anyone wanting some extra moisture, shine and control, thanks to the smooth, creamy texture that binds moisture to each strand. Apply through damp hair post-wash, leaving it in for silky-soft results. 
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Diptyque The Wall Diffuser, £90

Diffusers don’t come much chicer than this. Designed to sit on the wall, Diptyque’s new launch is simple and sophisticated, allowing you to scent a large space (or car) with their bestselling fragrances. Just slot in one of their clever inserts – which contains beads that are saturated with scent. It makes for a beautiful gift, too – for yourself or a friend. 
Available at

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