The Best New High-Street Make-Up To Try

The Best New High-Street Make-Up To Try

Thanks to new-generation formulas and slicker ingredients, high-street beauty has never been so effective or so accessible. From the latest budget base to the £7 lipsticks we love, these are 24 of the latest buy’s worth trying…


1. Collection Lasting Perfection Weightless Foundation, £3.99

For a polished effect on a budget this creamy base hides everything (breakouts, pigmentation, dryness) yet feels completely weightless. Perfect for anyone who likes a matte dry down that’s high-coverage but never flat looking.

Available at

2. Kiko Highlighter Effect Concealer, £7.99

Spied backstage at London Fashion Week, Kiko’s ‘brightening’ concealer has a radiant finish that feels and looks smooth and never flakes. It also doesn’t set instantly, so you have time to really buff it in.

Available at

3. No7 Protect & Perfect All In One Foundation, £13.60

Packed with antioxidants and SPF50 (for both UVA and UVB) No7’s new multi-tasking foundation creates a luminous, poreless effect. It also uses anti-wrinkle peptide technology to diffuse fine lines and boost a plumper complexion.

Available at


1. E.l.f Jelly Pop Flush Blush, £6

Using watermelon, argan oil, vitamin E and castor oil, this juicy blush leaves behind a light sheen of colour that has an addictive wet-look finish. The colours may look bold, but they melt into the skin beautifully for a natural, wearable blend. 

Available at

2. Max Factor Creme Puff Blush In Stunning Sienna, £8.99

Universally flattering, Max Factor’s latest Crème Blush shade provides a luminous wash of colour. The shade straddles both a blush and bronzer, so it’s ideal for contouring and adding definition, too.

Available at

3. NYX Sweet Cheeks Creamy Powder Blusher, £6

Available in an array of 10 shades, NYX’s new blusher has teeny shimmer particles that allow you to highlight and blush in one simple step. Far from chalky or powdery, it’s perfect for those that like their blusher on the glossy side.

Available at 


1. Brontour By Morphe, £12

Designed to contour and bronze, these clever duo palettes come in seven different shade combinations. The glow-y, mineral finish catches the light beautifully – simply buff it across forehead, cheeks, along the jawline and dust a little over the nose to softly warm up your whole complexion.

Available at

2. Carter Beauty Mini Bronzer, £7

With four different tones, this palette is key for anyone adjusting their tone seasonally. It’s also brilliant at adding instant dimension – just swirl a big, fluffy brush into the shades and buff into the skin for a believable sun-kissed effect.

Available at

3. CYO Cool As A Coconut Cooling Bronzing Stick, £4.40

The creamy, stick formula allows for on-the-go application and delivers great pigment. Just be sure to blend it straight away with your fingers or a brush, as it’s both smudge-proof and waterproof. It has an addictive coconut fragrance we love, too.

Available at


1. L.A Girl Brow Pomade, £6

This waxy formula allows you to build and intensify your brows, grooming them into a sculptured shape at the same time. Just a small amount goes a very long way. We recommend using a spoolie brush to comb the formula through afterwards for your best arches yet. 

Available at

2. Soap Brows WBCO, £12

Make-up artists, influencers, industry insiders…There’s not a single beauty expert who hasn’t fallen in love with this brow soap. It comes with a little spoolie and really works to beef up brows for a more defined, full and feathery finish. Trust us, it really works.

Available at

3. Zoeva Graphic Brow Fix, £10

For those who prefer a gel, this tinted brush allows you to sweep colour on fuss-free, depositing pigment evenly and smoothly. For the best effect, brush against the brow hairs and then back again. It’s a simple trick – but really works to get them fluffed up.

Available at


1. Collection Eyes Uncovered Palette In Bare Rose, £3.99

Collection’s new palettes landed on the SL desks last week and we were pleasantly surprised at both their pigment and covetable shades. There are six different options available, but these soft, rosy tones are our favourite – working beautifully for both day and night time. 

Available at

2. H&M Eyeshadow Palette, £12.99

 You’d be forgiven for mistaking H&M’s slick palettes for Marc Jacobs. Housed in a satisfyingly heavy case, it feels super luxe with shades that span from both matte to shimmers and metallics – it’s the palette for subtle, smokey lids. 

Available at H&

3. Pixi Shadow Sticks, £14

 Easy to apply, long-lasting and smudge proof – we can’t get enough of these new six shadow sticks from Pixi. Whether you wear as a liner, or buffed into lids for a foolproof smokey eye, they’ll allow you to create several looks with ease.

Available at


1. Natasha Denona Bronze & Glow, £16

The compact size makes this ideal for taking on your travels or stashing away in your day-to-day bag. As for the product itself, the soft, golden colour is an ideal middle ground hue that looks natural on just about everyone.

Available at

2. Rimmel Jelly Highlighter, £8.99

The satisfying texture is enough to have you hooked, but the subtle, pearlescent glow it leaves on the skin is what we really love. Perfect for the highest points of the face, but also great if you want to dew-up your eyelids. 

Available at

3. Topshop Glow Highlighter, £15

This high-street fave delivers a hit of champagne-coloured shine, without too much shimmer. Tap it on with fingers for a minimal approach, or use a brush to buff it in for more of a chromatic finish. 

Available at


1. Maybelline SuperStay 24Hr Dual Lipstick, £9.99

With a buttery balm on one side and a tinted gloss on the other, Maybelline’s new lip duo’s deliver a mirror-like shine, hydration and long-lasting colour. What more could you want?

Available at

2. Diego Dalla Palma Retro Lipstick In 248, £16

The ultimate colour for autumn, Diego Dalla Palma’s new red makes the right kind of statement, while the matte finish ensures longevity – no matter how many coffees you’ve had. 

Available at Marks&


3. The Body Shop Matte Lip Butters, £7

You can always rely on The Body Shop for effective, yet affordable, formulas. These matte lip butters apply like a gloss, feel like a balm, but dry matte for a full, long-lasting finish. Loaded with marula, you can expect little to no dehydration, too. 

Available at


1. L’Oréal Paris Bambi Eye False Lash Mascara, £10.99

L’Oréal have always delivered some of the best mascaras to the high-street and their latest is no exception. With a large brush, this bulks up lashes upon first swipe and never leaves them feeling brittle or dry. It’s fast become one of our go-tos for its curling and eye-opening effects.

Available at

2. Make-Up Revolution The Mascara Revolution, £8

Vegan and cruelty-free, the oversized wand of this brush coats every part of your lashes for lots of volume. It sets fast too, so there’s little to no flaking or smudging. 

Available at

3. Stila Magnum XXX Mascara, £19

Stila uses its signature Curl Flex formula in their latest mascara to lift and set lashes for a wide-eye effect. Despite delivering full volume, it feels surprisingly lightweight and flexible, so you won't have any clumping or stickiness build throughout the day. The deep black colour is a win, too, leaving lashes feeling and looking rich and full. 

Available at

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily