The Brown Eye Make-Up We Love Right Now

There’s a reason brown make-up is all over TikTok and Instagram. Running the gamut from soft taupe to smokey espresso, it can be as impactful as black but more wearable and sophisticated – and less ageing. Want to get the look? Here are seven of our favourite products featuring these flattering shades.
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

Better Than Sex Mascara, £25 | Too Faced

This bestselling mascara still has the same formula, only with a new, chocolate tint. It was launched to tie into the new trend and it’s already made huge waves on social media. Why? Because it’s buildable and delivers impressive volume without any clumping or heaviness – in fact, added peptides mean lashes are conditioned and feel smooth to the touch. The brown tone suits all eye colours and the curl lasts for hours.

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Hypnôse Palette, £45 | Lancôme

Lancôme’s latest raft of products are full of rich pigments that offer serious staying power. This new eyeshadow palette includes matte and shimmer shades – all of which can blend seamlessly together to create a range of looks. We love the rich cocoa tone for a soft, smokey eye, while the champagne shadows will brighten up the inner corner.

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Shadow Line Kajal Eyeliner Eyeshadow, £14.80 (was £18.50) | Diego Dalla Palma

If you’re after something easy, make this Kajal liner from Diego Dalla Palma your first port of call. Simply scribble it on all over the lid and blend it out with your finger for an instant wash of colour. Alternatively, use the tip of the crayon to create some subtle feline flicks and smudged-out wings. Creamy and easy to work with, you have some time to play before it sets. Use it in both your upper and lower waterline. 

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Ombré 4 Colour Limited-Edition Eyeshadow Palette, £36 | Clarins

This compact palette has been designed with ease of use in mind. The idea is to start with the matte tone and build the look up gradually using the soft shimmers to create a flattering smokey eye. You can also use each one individually to enhance and define your eyes with flattering, caramel shades that suit all. The texture is unlike anything else we’ve tried – malleable but with serious staying power. We expect this limited-edition palette to sell out – so move fast.

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Crayon Blackstar Eyeliner, £23 | By Terry

If you love By Terry’s Ombre Blackstars, you’ll love these crayons. Thanks to the fine nib, you can create precise, neat flicks as well as soft smudges and a subtle wash of colour. We love ‘Brown Stellar’ – a chestnut tone that’s flattering on everyone. Use it on your lids, in your waterline or at the outer corners to widen and enhance your eye shape. Whichever you choose, you’ll find you can blend this easily using your ring finger. If you’re using a brush, dampen it first to enhance the intensity of the colour.

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Beauty Lash Tint Mascara, £14 | 19/99

This has a thin brush to give lashes subtle – yet visible – definition. It gives you that ‘just tinted’ effect and it separates lashes well, so you never have any clumps. Because it’s so natural, it can also be used on the brows. We love how small and compact it is – you can reach every little lash with the wand, allowing you to elongate and widen your eyes. A perfect daytime mascara.

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Love Flush Collection Eyeshadow Palette, £29 | Bobbi Brown

Although this is designed to be used on the eyes, you can use a big fluffy brush to swirl it over your cheeks too. With a range of bronze tones, the palette allows you to experiment and play without ever going OTT. Either apply the shades all at once to your lids, or pick and choose depending on the look you want to achieve. Each shade is shimmery, but don’t let that put you off – the particles are subtle and catch the light nicely. Versatile and easy to use, you won’t be disappointed.

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Eye Tint, £30 | Giorgio Armani

Available in matte and shimmer finishes, these light-as-air liquid shadows impart a wash of colour that's ideal for daytime. You can build upon them too if you're after more intensity and depth. Think of them like a tinted balm for your eyes, with a soft sheen that catches the light nicely. You can even swipe them onto cheeks for some natural, but warming definition.

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