/ 25 November 2025

7 Products We Rate For An Easy, Effortless Brow

Gels are the secret to effortlessly groomed, polished brows – whether you’re going for a clean, minimalist look or creating a bolder shape. A tinted version delivers easy definition, whereas a clear gel will keep stray hairs in place without adding any extra colour. Here are seven formulas we swear by…

Orin Carlin

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All products on this page have been selected by our editorial team, however we may make commission on some products.

Best For MUA-Approval

Micro Manager Gripping Brow Gel, £12 | Morphe

Ever since celebrity make-up artist Ash K Holm gave us a sneak preview of Morphe’s playfully-named Micro Manager gel, we’ve been obsessed. Formulated with peptides and glycerin, this simultaneously nourishes your natural brow hairs while setting them in place for up to 16 hours. Unlike other clear formulas on the market, this doesn’t leave any white residue behind and works brilliantly whether worn alone or layered over pencil as the finishing touch.

Visit LOOKFANTASTIC.COM

Best For A Natural-Looking Finish

Setting Eyebrow Gel, £22.50 (was £25) | Suqqu

If you want your brows to look groomed but not overly done, this is the answer. The formula is surprisingly sheer, so it’s brilliant if you’re naturally heavy-handed. Delivering a subtle coat of pigment, the slim wand comes out of the tube saturated in the exact right amount of product, making application easy and instinctive.

Visit LIBERTYLONDON.COM

Best For A Wide Shade Range

Gimme Brow+, £18.20 (was £26) | Benefit

There’s a reason this OG brow gel continues to dominate the market. If you’ve overplucked in the past, this is your best friend. Thanks to clever microfibres, the formula builds thickness in any sparse areas, resulting in a fuller-looking brow. Available in ten shades, this bestseller is also designed with a tiny tapered spoolie, allowing for ultra-precise application.

Visit BENEFITCOSMETICS.COM

Best For Hype-Worthy Appeal

Brow Texture, £15.99 | Byellie

Not all viral products live up to their hype but this certainly does, locking your hairs firmly in place but – crucially – without any tell-tale crunchiness. Expect a dense, lifted effect, but with enough flexibility to comfortably create your desired shape. For a flatter, slightly shinier finish closer to that of professional lamination, try the brand’s Brow Shape.

Visit SEPHORA.CO.UK

Best For Easy Application

Brow Tint, £13.50 (was £18) | REFY

Unlike any other brow gel we’ve tried, Refy’s version features a unique round applicator that’s designed to catch each individual hair without transferring onto the surrounding skin. Delivering an impressive level of hold, the water-based formula is full of conditioning ingredients to help your brows appear thicker over time.

Visit SPACENK.COM

Best For Serious Hold

The Brow Glue Crazy Lift, £7.99 (was £9.99) | NYX Professional Makeup

This NYX glue is a no-brainer if you want to appear fresh and wide-awake. A favourite of our beauty director, it costs less than a tenner but really packs a punch. You only need a small amount to create the right shape, otherwise you can add more and comb your hairs flat if you prefer a more dramatic, laminated look.

Visit LOOKFANTASTIC.COM

Best For A Full, Fluffy Effect

Air Brow Tinted Volumizing Treatment Gel, £15 (was £20) | Kosas

For easy definition, Kosas has you covered. A great low-maintenance option for adding colour and depth, the formula builds nicely using plant-based microfibres to create the appearance of a fuller, denser brow. For everyday use, simply brush hairs upwards in the direction of growth, otherwise you can comb them backwards first for an extra boost.