The New Beauty Pop-Up Worth A Visit
The New Beauty Pop-Up Worth A Visit

The New Beauty Pop-Up Worth A Visit

Few beauty halls rival that of Selfridges – its home to some of the most cult brands, including A-list favourite SUQQU. This month, it's celebrating the brand by running a dedicated pop-up in store from Thursday 23rd March, so you can discover the new summer products, meet its resident make-up artists and take advantage of some special offers. Here’s why you won’t want to miss it…

Created in partnership with SUQQU


SUQQU is known for its hybrid products that combine skin-loving ingredients with luxurious textures. The brand is beloved by industry insiders and A-listers – including Victoria Beckham, Margot Robbie and Cate Blanchett. Everything in the range feels carefully considered, with formulas that are rich in pigment and last for hours without suffocating or drying out the skin. Often spied backstage at the shows, brand heroes to look out for include the Liquid Eyebrow Pen, Pure Colour Blushers and Colour Eye Palettes.


Visit SUQQU’s dedicated pop-up at Selfridge’s Oxford Street store from Thursday 23rd March to Wednesday 29th March. That’s when you’ll get a sneak peek at its brand-new Pre-Summer Collection – ‘Sunflower Wonder’ – which includes new and wearable shades that are perfect for the months ahead. The colour palette has been designed with all skin tones in mind, and to encourage playfulness but in a sophisticated way. You’ll also be able to discover some cult classics, with the brand’s resident make-up artists on hand to offer tailored tips and advice –artists to look for include @SnowKeilan, @Kite_MakeUp and @MakeUpByNihonyuri.


When you buy SUQQU’s new Protecting Day Cream (£48), you will receive a complimentary set of minis from SUQQU’s Aqufons Range including a serum, lotion and skin fluid. You’ll also be able to build your very own set from its Pre-Summer Collection, choosing two eyeshadows, a blusher and a vibrant lipstick of your choice. *If you do this, you’ll get three complimentary products, including an Eye & Lip Make-Up Remover (full-size), Smooth Clear Cleansing Oil and a Gentle Whip Wash, which come as a travel size duo. Launching 4th April, you'll be able to get a sneak peek of these two products ahead of them hitting the shelves.

*Offer only available at Selfridges London pop-up site. Stock is limited, while stock lasts.



There’s plenty to discover, but if you’re on a budget, there are some products that stand out. The Protecting Day Cream SPF50+ is loaded with moisture and offers good protection against both UVA and UVB rays. Thanks to what the brand calls ‘UV diffusers’, it blocks harmful rays from penetrating the skin at a deeper level, in turn preventing the development of the early signs of ageing. Unlike other SPF-based creams, it also seals moisture into your skin, creating a healthy glow that shines through any make-up applied on top. Then there’s the Cream and Liquid Foundations. Both are bestsellers, offering a ‘no make-up make-up’ finish that really goes the distance. The only difference is the cream offers slightly more coverage, while the liquid is better for those after a sheerer dry down.

Visit Selfridges from Thursday 23rd March to see SUQQU’s new pop-up.

For more beauty updates, follow @SUQQU_Europe.


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