The SL Directory: Make-Up Artists
The SL Directory: Make-Up Artists

The SL Directory: Make-Up Artists

Weddings, big birthdays, anniversaries – there are plenty of times when you might want to call in some professional make-up help. To help you find the right artist, we’ve lined up some of the best names in the business…
By Rebecca Hull

All products on this page have been selected by our editorial team, however we may make commission on some products.

Alex Reader

A go-to for models and editorial shoots, Alex is known for her glossy, glamorous looks. An expert at creating make-up that lasts and looks good on camera, you can trust you’re in safe hands. She also has a sound knowledge of the latest products and endless insider tips to share as well. 

Book Via: 

Follow @AlexReaderMakeUp on Instagram.

Adeola Gboyega

Adeola is often referred to as ‘Queen of the Glow’. Your go-to girl for all things radiance, she believes in a skin-first approach, and only applying make-up where needed so you never conceal your best features. That said, if you want to opt for full glam, she can take you there with her vast skillset and extensive product knowledge. Her warm and kind personality is a bonus – especially if the thought of having your make-up done feels out of your comfort zone. 

Book Via: Instagram DM or

Follow @AdeolaGboyega  on Instagram.

Levi-Jade Taylor

After working as a senior artist for Urban Decay and Charlotte Tilbury, make-up artist Levi has now set up on her own. Known for her editorial beauty looks, signature dewy skin and wearable use of colour, her skillset is broad, so she’ll be able to create something truly unique – whatever your preference. She’s also brilliant with subtle shimmer, glitter and metallic tones if you want to go down the party route. She is London based but will travel internationally.

Book Via:

Follow @LeviJadeMakeup on Instagram.

Ashley Dayes

Ashley is one of our favourite make-up artists at SheerLuxe. Not only is she friendly and calm, she works fast to create the most flawless and long-lasting looks. If you want buttery-smooth skin that looks subtly sculpted, Ashley is your girl. Expect plenty of glow-y skin and lots of blending and buffing for a flawless-looking complexion. She’s a master of the smokey eye and isn’t afraid to play with wearable colour – great for a big night out or event.

Book Via: Instagram DM

Follow @Ashleys_Edit on Instagram.

Zoë Taylor

Zoë’s signature looks are often quite graphic or boho, but with decades of experience under her belt, she can create anything – be it bold lips, rosy skin or smokey eyes. Whatever you go for, she will teach you new techniques and show you how to create flattering shapes using make-up you’ve probably not used before. Like others on this list, Zoë can get booked up far in advance, so reach out in good time to secure a spot. 

Book Via: Email Zoë’s agent at

Follow @ZoeTaylorMakeup on Instagram.

Grace Hayward

Grace is one of the most versatile make-up artists working today. When she’s not working on looks for Ru Paul’s Drag Race, she’s making up Alexa Chung and working on several looks for a range of editorial shoots. Known for creating looks that are both unique and sophisticated, she can do glitzy and fun, or rosy and romantic. 

Book Via: Email Grace’s agent at

Follow @GraceXHayward on Instagram.

Jessica Kell

If you’re into soft tones and flattering neutrals, Jessica will be right up your street. Her work is tonal and warming, with a colour palette that’s designed to your individual undertones to bring out warmth and definition. That said, Jessica will work with you to create the exact look you want. She also creates a fluffy brow like no other.  

Book Via:

Follow @JessicaKMakeup on Instagram.

Olivia Rose

As Charlotte Tilbury’s Global Pro Artist, Olivia knows all there is to know about make-up. No matter the occasion, she can cater to whatever you need. Expect plenty of inspiration and fresh ideas, too – ideal if you’re not sure what to go for, or if you need a bit of guidance. Olivia is also a hairstylist should you be looking to have everything done in at once.

Book Via: Instagram DM

Follow @OliviaRoseMUA on Instagram.

Cat Parnell

A quick glance at Cat’s Instagram will tell you everything you need to know about her soft, ethereal looks – think flushed cheeks, groomed brows and a wash of creamy coverage. Her make-up is usually on the fresher side but the look can be adapted to suit your individual colouring and preferences. She also does a lot of editorial work – for magazines and TV – so you can expect serious longevity. 

Book Via: or fill out this form

Follow @CatParnell on Instagram.

Kelly Dawn

Kelly used to work for Charlotte Tilbury and has since gone on to work with an extensive clientele – including numerous A-listers. Known for her warm, sculpted looks that feel modern and soft, you can expect glossy skin, unbeatable radiance and plenty of flattering shimmer. Kelly’s London-based but can travel for an additional fee, with regular business in Italy, France, Monaco and the Middle East.

Book Via: Email Kelly’s agent at or it’s for bridal enquiries

Follow @LifeOfKellyDawn on Instagram.

Lois Moorcroft

A firm favourite of SheerLuxe, Lois knows the best application techniques inside out. You can be sure you’re in safe hands as her copious amounts of training means she’s constantly adaptable – she also understands people’s individual concerns and face shapes like no other, working to give you a look that’s subtle and completely unique to you. Well-loved for her use of smokey brown and taupe tones, her make-up is designed to bring out your colouring, without ever looking overdone – she’s brilliant at softly contouring the skin for extra definition and dimension. 

Book Via: Instagram DM or

Follow @LoMoorcroft on Instagram.

Jennifer Oliver

A go-to for many beauty insiders, Jennifer Oliver used to be something of an industry secret. Having worked with numerous brands, including Clinique, Lancôme and Bobbi Brown, she’s also created make-up for brands like Jenny Packham Bridal. Her artistic range is second to none, and you can rest assured she’ll give you exactly what you want – with plenty of thorough discussion beforehand and personal product advice, too. Jennifer’s big thing is eyes – brilliant if that’s something you want to enhance or highlight.

Book Via:

Follow @Jennifer_MakeUp on Instagram.

Frankie Neal

Frankie is a dab hand at glowing skin and stand-out eyes. Known for her special occasion make-up, she is a go-to for parties and big events. You can always expect to still feel like yourself though, with light, luminous coverage that doesn’t look or feel daunting. You’ll pick up new application techniques and plenty of tips from Frankie too, who will instantly put you at ease.

Book Via: Instagram DM or

Follow @FrankieNealMakeup on Instagram.

Sophie Tilley

 Sophie has been in the industry for 15 years, working across TV, fashion and even with royalty. Her make-up style is best described as refined, classic and flattering, but with a bit of a playful approach. Never over the top, you can trust that what Sophie creates will be fresh, natural and a look that feels like you – only enhanced and far more radiant. Get in quick – Sophie’s often booked up months in advance.

Book Via:

Follow @SophieTilley.UK on Instagram.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily