The Viral Make-Up Products You Need To Try

According to SL beauty contributor Adeola Gboyega, not every make-up product you see trending on Instagram or TikTok is worth the hype. So, before you buy anything, here are the five she thinks are really worth the money.
By Adeola Gboyega /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Makeup Hydro Grip Primer, £17 | Milk

When I saw this product lauded as the ultimate primer, I decided to put it to the test. Primers are an important step in helping to prepare your skin for make-up application and not all are created equal. The mistake many make when they say primers don’t work for them is that they are not using one that’s tailored to their needs. This Hydro Grip Primer hydrates and balances the skin with gentle ingredients – when you apply it, it forms an invisible layer that grips to make-up to make it last longer, and help your complexion look smoother. I’m yet to meet anyone who hasn’t liked this.

Available at

Infallible 24H Fresh Wear Powder Foundation, £12.99 | L’Oréal Paris

Powder foundations were once seen as cakey, matte and flat but this one from L’Oréal now has its own hashtag and millions of views online. Why? It blurs the appearance of pores and imperfections like nothing else I’ve ever tried. I loved how this powder made my skin look and the sponge applicator is so easy to use. If you want a long-lasting base that stays put, give this a go.

Available at

Halo Glow Liquid Filter Complexion Booster, £14 | E.l.f.

This product was a viral hit the minute it launches. Not only was it seen to be an affordable alternative to a better-known product, it really does live up to the hype. A multipurpose complexion booster, it’s healthy, radiant skin in a bottle. I love products that come with more than one benefit, as they tend to cut down time in your routine and create space in your make-up. Wear it alone on ‘no make-up make-up’ days, under make-up, mixed with foundation or as highlighter. The choices are endless.

Available at

Soft Pinch Liquid Blush, £19 | Rare Beauty

I love the versatility of a liquid blush and the ones from Rare Beauty are exquisite. I wore this blusher non-stop over the summer to create my signature dewy cheek look. Its super pigmented, so a little goes a long way and the lightweight texture is perfect to build a flattering wash of colour. Quick tip – try mixing it with a bit of liquid highlighter to ramp up the glow.

Available at

Gloss Bomb Heat Universal Lip Luminizer & Plumper, £20 | Fenty Beauty

At first glance, this lip gloss might not be one you’d gravitate towards – but trust me, it’s such a flattering shade on all skin tones. This sheer, rich brown gloss was all over Tik Tok for a good reason: it looks beautiful applied alone or layered over lipstick. What’s more, its Plump Job Complex is perfect if you want to create fuller-looking lips, as it contains ingredients that will add temporary volume. I love the finished result.

Available at

Follow @AdeolaGboyega on Instagram.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily