March’s Best New Beauty Buys

New to the category, Vieve has thrown its hat into the ring with the Modern Brow Gel. Formulated with antioxidants and elastic film formers, it works to protect individual hairs and set them in place without that annoying crunchy feel. Brush upwards in short strokes for a soft, feathery effect, otherwise once it has set, press your fingertip over the top of the hairs for a flatter, laminated-style finish.

Available 6th March 

Coming soon to VIEVEBEAUTY.COM

Available in 12 flattering shades, spanning everything from flushed rose to poppy red, make this luxurious lip hybrid your new go-to if you prefer the cushiony softness of a balm. With a supple, flexible feel, this offers a pretty, sheer veil of colour – a no-brainer for minimal make-up fans. Formulated with moisture-locking technology, including ceramides and hyaluronic acid microspheres, your lips feel comfortable and hydrated, all while coated in a wearable wash of pigment.

Available at WESTMAN-ATELIER.COM

Plenty of multi-use stylers are marketed as suitable for all hair types but not all live up the mark. This – on the other hand – is kinder on curly and coily types, versus models that use excessive heat. A great tool to have on your radar if you mostly wear your hair straight, this clever dual-approach design is powered by a combination of air and ceramic plates to give you a silky, salon-grade finish. It also comes with three interchangeable combs to gently increase tension and help you mirror the stylist-approved ‘chase method’. 

Available at SHARKCLEAN.CO.UK

When it comes to high-street mascara, you’re in safe hands with L’Oréal Paris. Promising major length, Extensionist is formulated with magnetic pigments and lengthening fibres, designed to lift your lashes up to 5mm closer to your brows.* Since road-testing it, we’re pleased to report the level of lift actually stays put throughout the day, and the 300-bristle brush is ideal if you love a fanned-out, separated effect.

*Instrumental test, 41 subjects 

Available at LOOKFANTASTIC.COM

Living in the UK, finding a frizz-prevention product that suits your hair is a must. New by John Frieda, this blow-dry spray offers a more affordable alternative to the bestsellers that dominate in this category. Powered by keratin and vegan silk proteins, this works fast to reduce flyaways and lock in smoothness, while simultaneously protecting against heat up to 230°C. Lasting up to three washes, this will be your best friend when the wet weather – inevitably – continues.

Available at BOOTS.COM

If your skin’s been looking a little lacklustre, Cetaphil’s Advance Defence Serum is worth trying, especially as it’s designed to protect against daily aggressors like pollution and stress. You may not have heard of the hero ingredient gallic acid before now but it’s a powerful antioxidant that’s reportedly twice as effective as vitamin C. Suitable for sensitive types, it also treats uneven texture, leaving you brighter and smoother.

Available at BOOTS.COM

Florals for spring? Groundbreaking or not, they’re still a match made in heaven. At just £4, this affordable scrub by Dove – created in partnership with Netflix hit Bridgerton – is such an easy way to elevate your bodycare routine ahead of the warmer months. Combining notes of wildflowers and uplifting bergamot, the scent has a calming, bucolic appeal. Gently massage the grainy texture into damp skin and rinse for renewed, glowing limbs. 

Available at BOOTS.COM

Because of its unique structure, curly hair is naturally drier than other hair types, meaning a nourishing oil goes a long way. Rich in all-important fatty acids, this hardworking blend by Oribe combines 17 different botanical oils, including watermelon seed and apricot, for an all-angles approach. Not only does it replenish and lock in moisture, it leaves your hair softer, shinier and curls more defined. 

Available at SPACENK.COM

Prada’s take on gloss feels predictably cool. Reflection Glossy Liquid Balm pairs a high-shine, mirror-like finish with a silky, hydrating feel. The packaging is slick and playful – guaranteed to look chic while you’re topping up – but we also love that alongside a wearable shade edit, there’s the option of ‘Banana Yellow’, a beautiful, gold-flecked sheer wash, nodding to the viral balm that was everywhere last summer.

Available at HARRODS.COM

Olaplex’s much-loved No.3 has undergone a subtle formula upgrade, meaning it now works its magic in just three minutes. The brand’s most advanced bond repair yet, this pre-shampoo treatment penetrates the hair shaft and rebuilds essential bonds, resulting in improved strength and softness. If chemical or heat damage has left your hair looking worse for wear, this will make all the difference. 

Available at SPACENK.COM