My Latest Beauty Discoveries: Louise Seymour

The beauty world moves fast – which is why we thought it worth asking some of the industry’s most in-the-know experts which new launches are really worth the money. Here, make-up artist Louise Seymour shares her latest favourites, from innovative tools and brushes to silky moisturisers and game-changing serums…
By Rebecca Hull /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Soft Pinch Liquid Blush, £19 | Rare Beauty

I am loving these liquid blushers – they leave the skin with a healthy flush of colour that looks so natural. As for the texture, it melts in, giving a seamless finish that never creases. For a more glow-y effect, I add a drop of the Rare Beauty Illuminating Primer. My favourite shades are ‘Joy’ and ‘Happy’.

Available at

Silk Cream, £115 | Tatcha

“This is one of the best moisturisers I’ve used in a long time – and I use a lot. It leaves the skin feeling so hydrated and plump. Once I’ve cleansed the skin, I’ll apply this and do a facial massage to ensure the product is fully absorbed. It’s full of green tea and pearl – both of which firm skin tone and boost radiance. I’m thrilled the whole range is now available in the UK.”

Available at

Let Me Glow Illuminating Serum, £25 | Keys Soulcare

“I discovered this recently and was instantly intrigued when I saw the words ‘glow’ and ‘illuminating’ on the bottle. It gives skin a quenched effect with unbeatable dewiness – the same look you often get post-facial. It works well under foundation for a bit of extra sheen, or on its own as part of your normal skincare routine.”

Available at

Tinted Shaping Brow Gel, £19.50  | Rose Inc

“I recently used this Shaping Gel on a campaign shoot and was blown away by the staying power and the definition it gave the model’s brows. It adds colour without leaving blotches or any weird, white residue. My advice is to use a cotton bud with some micellar water on it, wiping it through your brows to remove excess oils from your moisturiser or foundation. You’ll get a far smoother, crisper finish.” 

Available at

Prisme Glow, £40 | Givenchy

“Just a little bit of this is enough to leave skin with the most flawless finish – one which isn’t too dewy or matte. It smooths uneven tone and provides you with what I call a ‘candlelit’ glow. Everyone I use it on says how great their complexion looks after. It will always be a repeat buy for me.”

Available at

Make-Up Brushes | Jones Road

“I am loving everything from Jones Road. I was always a big Bobbi Brown fan, so when she launched this line, I knew I had to try it. It’s the simplicity of the products that I really enjoy and how hard everything works for you. I swear by the brushes for easy blending, as well as the base make-up which helps you to achieve that ‘barely-there’ effect we all crave.” 

Available at

Wonderland Peony Perfume, £64 | Floral Street

“This perfume isn’t brand new, but it’s a real first for me, considering I’ve only discovered it this month. Suffice to say, I’m obsessed with it. It’s a beautiful light, floral fragrance that’s perfect for summer.”

Available at

Sun Stalker Bronzer, £21.60 | Fenty Beauty

“The formula of this bronzer is so creamy. It skims skin so gently, offers easy definition and never disrupts any other product you’re wearing underneath. The warmth it gives off is realistic – and I find myself going back to it time and again. The shade range is impressive, too – there is something for everyone. Recently, the brand has launched a Sun Stalker Palette that I also can’t wait to try. It has a variety of tones – and a highlighter – all of which can be used together on both the cheeks and eyes.”

Available at

Sleeping Lip Mask, £19 | Laneige

“This is always in my kit. Full of vitamin C, it soothes chapped, dry skin and my lips are permanently smooth as a result. It’s always my first step when I’m on set. I also use it myself every night before bed to wake up with softer lips come morning.” 

Available at

Voyeur Waterproof Gel Eyeliner, £27 | Hourglass

“I’ve not been able to stop using these. They last longer than any other eyeliner I’ve tried – recently, I was on set all day in the heat and used these to create a smoked-out effect on the eye. I kid you not, it stayed put from 9am right through to 6pm with zero touch-ups needed. You get just enough play time before it sets, thanks to the creamy formula that allows you to blend and shape. You never have to worry about the colour flaking or creasing either.” 

Available at

For More Beauty Advice & Tips Follow @Lou_SeymourMua


DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily