8 New Beauty Brands We Love
Outside-In
When the founder of Hourglass Cosmetics launches a new brand, it's worth paying attention. Created by Carisa Janes, Outside-In is a luxury make-up and skincare line designed to deliver the juicy, second-skin finish we all crave. The range has launched with just three carefully chosen products, including a serum foundation packed with hydrating ingredients for a silky, weightless feel. A curved complexion brush and lightweight facial oil complete the line-up, reinforcing the brand's focus on effortless, healthy-looking skin. Perfectly aligned with beauty's move towards understated luxury, we’re excited to see what else Outside-In will offer in time.
Visit THEOUTSIDE-IN.COM
STUDIO Fragrance, By M&S
Already well known for its brilliant, affordable fragrance range, M&S has now launched STUDIO. Priced at £22.50 each, the eight scents are unisex, and each one has a distinct personality and feel. From vanilla to tobacco, musk to rose, you’re bound to find one that speaks to you. Our favourite? It has to be ‘Salted Haze’, which is soft, breezy and perfect for the warmer months ahead.
Visit MARKSANDSPENCER.CO.UK
Balmee Beauty
When founders Ali Beeck and Phoebe Perring discovered that the average person ingests the equivalent of two tubes of lip balm every year, they set out to create a smarter alternative. Designed to support the lip microbiome – the beneficial bacteria that help keep lips healthy and hydrated – Balmee combines prebiotics, fermented botanicals and barrier-supporting ingredients in one glossy, nourishing formula.
Visit BALMEEBEAUTY.COM
Marc Jacobs Beauty
Beauty fans were disappointed when Marc Jacobs Beauty disappeared in 2021, but the cult-favourite line is back. Rather than simply relaunching its bestsellers, Marc Jacobs Beauty has been reimagined for a new generation, swapping its signature minimalist aesthetic for playful, fashion-led packaging. The new collection combines bold colour, skincare-infused formulas, and a strong focus on playfulness and experimentation, while retaining the high levels of performance that made the original make-up range so popular.
Visit MARCJACOBS.COM
NONFICTION Fragrances
K-beauty has long dominated skincare, and now Korean fragrance is having a moment. Founded in Seoul, NONFICTION is leading the charge, building a loyal following with its minimalist aesthetic and understated scents that are soft yet impactful. The collection features skin-like musks, soft woods and comforting florals that wear beautifully through the day without fading.
Visit NICHEBEAUTY.COM
ROCCO
After years of feeling overwhelmed by complicated skincare routines and underwhelmed by the results, presenter and Glassette co-founder Laura Jackson decided to create her own solution. Enter ROCCO. Combining clinically backed ingredients like probiotics, baobab and hyaluronic acid with mood-boosting scents designed to elevate everyday routines, the collection bridges the gap between skincare and wellbeing. With its playful packaging, streamlined product line-up and emphasis on joyful rituals over perfection, ROCCO feels right for a generation seeking a simpler, more intuitive approach to skincare.
Visit ROCCOBEAUTY.CO
Saltair
Founded by model and body-confidence advocate Iskra Lawrence, Saltair is an American brand that has built a loyal following thanks to its skincare-smoothing formulas, elevated fragrances and accessible price points. Its bodycare products are all designed to make everyday routines a little more luxurious – think niacinamide-infused body washes, glow-giving oils and hardworking deodorants that deliver on both results and sensory appeal.
Visit SPACENK.COM
Torriden Skincare
If you've spent any time on TikTok recently, you've probably come across Torriden. One of Korea's fastest-growing skincare brands, it's all about straightforward, hydration-focused, non-sticky formulas. Effective, gentle and refreshingly uncomplicated, the range has had all the unnecessary extras removed. It only includes ingredients that are proven to repair and strengthen your skin barrier – the serum is a standout that delivers a great glow.
Visit NICHEBEAUTY.COM
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