The New Digital Platform That Can Earn You Money

The New Digital Platform That Can Earn You Money

MyBeautyBrand is the new digital platform allowing customers to sell beauty products via peer-to-peer recommendations, while earning commission. With a view to disrupt the industry, it aims to make beauty accessible with a no BS approach. What’s more, SL readers can try the accompanying product range, By.Me, with a 30% discount. Interested? Here’s what you need to know...

It Aims To Disrupt

The primary goal of MyBeautyBrand is to disrupt the highly saturated 'influencer' industry. Created to challenge the approach of big brands, it wants to put the focus back on savvy shoppers, who share a passion for high-quality cosmetics. Leaving self-expression in the hands of you, anyone can log on and set up shop. Users are encouraged to be honest to limit the usual money-making tactics. 


You Can Earn Money

Open your own personalised e-store on the platform, and share looks and photographs of the products you actually like. For the month of March all store owners will earn 30% commission. Sellers who achieve £3,000 in the space of three months have the opportunity to get shares in the company, too – something which aims to empower customers and allow them to build a business of their own.

The Founders Really Know Beauty

Created by Max Leykind (the Co-Founder of Eyeko) and former Creative Director of Vogue, Robin Derrick, it’s safe to say the duo know what works when it comes to beauty and branding. Setting out to create something that feels inclusive, MyBeautyBrand is open to anyone who wants to be part of a seismic change in the beauty industry.

The Product Arm Is Impressive

The accompanying range, By.Me, features 60-strong products. Made in the best labs in the world, the products don't just offer the highest quality, but also versatile formulas to suit all skin tones and ages. The best bit? After you’ve finished with your make-up, use the prepaid returns label so the empty packaging can be completely recycled. 

Below, we break down what’s currently on offer…

Rich Glide Cream Lipsticks & Intense Matte Liquid Lipsticks

The cream lipsticks provide a delicate sheen with incredible depth of colour, while the matte lipsticks sculpt lips into high-pigment perfection. From soft corals to vibrant reds and neutral tones, there’s something for everyone. We love the shade Olivia Bronze Rose 301 which looks beautiful day or night. 

Total Colour Eyepaints  

Offering both metallic and pearlized shadows, these pots deliver long-lasting colour that you can build and mix for both day and evening. Despite the enviable staying power, they’re extremely blendable, with a luminous dry down that catches the light. Whether you use them solo or on top of other eye make-up, they’re guaranteed to earn you compliments. 

Sheer Brilliance Highlighters 

These breakout highlighters are made up of light-diffusing powders that flatter every skin tone. Swipe over cheekbones and blend for a not-too-shimmery glow. The super-fine metallic finishes deliver a believable highlight, while hyaluronic acid gives skin an almost wet-look glow. 

Pure Power Blushers

With a creamy consistency and saturated colour, these blushers instantly brighten the apples of the cheeks, bringing fresh warmth to the skin. Emollients keep skin soft, while also helping the product glide on more seamlessly. You’ll love the luminosity left behind, with not a powdery trace in sight. 


Created by Marian Newman (one of fashion’s most popular nail artists) the nail polish range features putty tones, bright pinks and dark reds, while the Deep Crystal shade adds a hint of shimmer. Wear it on its own or on top of other colours for a mani with a twist. 

Face Duo Shape & Eyes Duo Shape Brushes 

There are currently only two brushes in the range – one for face, the other for eyes. The latter is double-ended, designed to line eyes and brows precisely, while the former has an angled edge and densely packed bristles for flawless application every time. Both are cruelty-free and work with every texture – think creams, highlighters, powders and gels. 


Keen to try the range yourself? SL readers are entitled to 30% off their first purchase. Choose your favourite By.Me items and enter the code SHEERLUXE30 at the checkout. 



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