September’s Best New Beauty Buys
September’s Best New Beauty Buys
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September’s Best New Beauty Buys

September is a great time to hit refresh and this month’s beauty launches don’t disappoint.
From new blushers that promise a healthy glow to three powerhouse serums set to overhaul sluggish skin, here are the standouts.
By Rebecca Hull /

All products on this page have been selected by our editorial team, however we may make commission on some products.

Youthtopia™ Liquid Exfoliating Apple Face Peel

£39 | Origins

This product has been popular for a reason. A game-changer for bumpy, textured skin, it’s gentler than most, using apple cider vinegar to dissolve dead skin cells for a fresher, brighter complexion. And dry skin types needn’t worry. Fruit extracts like apple stem cells and oils keep moisture levels topped-up so that skin has a bouncy, dewy quality to it. Oncer or twice a week is enough to see results and you’ll find anything else you apply on top absorbs far quicker, too.

Available at ORIGINS.CO.UK


Super Anti-Ageing Dual Serum

£340 | Dr. Barbara Sturm

Looking an anti-ageing powerhouse? Look out for this new serum from Dr. Barbara Sturm. It’s an investment, but a worthwhile one for those serious about results. Bi-phase, it has two formulas, which contain ceramides, peptides and skin-mimicking lipids and fatty acids. These ingredients strengthen and smooth, but also give skin a mega-watt glow as if you’ve just had a facial. It’s proven to work too, with 95% of testers agreeing their skin looked and felt revitalised post-use, while a whopping 90% said fine lines and wrinkles looked better.* It removes the need for endless steps in your routine too as it hydrates, protects, strengthens and boosts cell turnover for better firmness, so that all you need in addition is a cleanser and SPF. 

*Results from consumer evaluation study on 70 participants in only 28 days.

Available at DRSTURM.COM

Advanced Génifique Serum

£165 | Lancôme

Lancôme’s iconic Genifique Serum launched 15 years ago and now, it’s had an update with ingredient-of-the-moment, Beta-Glucan-CM. Able to resist degradation – unlike hyaluronic acid – this new ingredient can get deep into your skin’s dermis, providing immediate and lasting hydration. You get all the same benefits as before, but now with an even healthier skin barrier that’s nourished, balanced and less inflamed. It coats skin in moisture, while ingredients like liquorice extract fade the appearance of dark spots and strengthen skin for a firmer appearance. 

Available at LANCÔME.CO.UK

Biolumin-C Night Restore

£96 | Dermalogica

Dermalogica’s new vitamin C serum ticks all the right boxes. It stimulates cell turnover for improved collagen, brightens, protects and balances your skin’s delicate microbiome while you sleep with added vitamin D. Used regularly, it will also have a visible effect on pigmentation spots and melasma for a smoother-looking complexion. Extra points go to the silky-smooth feel that plays nicely under make-up. A great investment if you’re looking to up the ante on antioxidants in your routine.

Available at SPACENK.COM


Missing Person Body Oil

£45 | Phlur

Fans of Phlur’s ‘Missing Person’ scent will love this new body oil. Full of the fragrance, it leaves you feeling so clean and uplifted while the silky texture soaks up dry, flaky patches on your limbs almost immediately. That’s all thanks to powerhouse skin hydrators like jojoba and rosehip oil. There’s vitamin C in there too, which brightens skin over time. Despite it being an oil, it’s never sticky or greasy – it disappears quickly, leaving skin feeling properly nourished and noticeably smoother.

Available at SPACENK.COM

Sunkissed Glow 3 Piece Stax Set

£55.50 | NudeStix

These fun new ‘stax’ sets are a great way to play with some of Nudestix’s bestselling shades. Whether you use on the lids or cheeks, they guarantee warmth and subtle definition. As they are ‘balm’ textures, you’ll find each one is easy to apply and build. A great gift, each palette snaps together for added convenience.

Available at CULTBEAUTY.CO.UK

Great Skin Moisturiser

£40 | Merit

We’re yet to meet a Merit launch we don’t like. Its new Priming Moisturiser is its second skincare drop and it’s already racked up a sizeable waiting list. The definition of a multi-tasker, it contains peptides, spermidine and polysaccharides, all of which boost long and short-term hydration for better glow. Add that to the blurring, weightless texture and you have a formula that delivers moist, bouncy smoothness. Anything you apply on top glides over it without mess or streaks, though you may find you like wearing it on its own because of the way it unifies skin. 

Available at MERITBEAUTY.CO.UK 


Explicit Lipstick

£34 | Nars Cosmetics

NARS is known for its iconic lipsticks and it’s expanding further with this new Explicit formula. A soft satin, they coat lips with a moist colour that glides on so smoothly. We love using the sharp edge of the bullet to sculpt and define, especially as it offers the sharpness you’d normally achieve with a liner. The shade ‘Insolent’ is our go-to – a warm, orange-toned red that brightens teeth and lifts dull skin – but for a wearable neutral, try ‘Blame,’ which has soft, rosy undertones that suit all. 

Available at NARSCOSMETICS.CO.UK

Make Me Blush Liquid Blush

£33 | Yves Saint Laurent

Full of pigment, these new blushers are unlike the ultra-dewy formulas on the market. Instead, they have a mattifying finish that actually lasts, while the formula is laced with nourishing ingredients that hydrate to give cheeks a natural-looking bounce. The velvety-smooth texture is easy to apply too – just a few dots buffed in with a brush will sculpt, define and lift your complexion.

Available at YSLBEAUTY.CO.UK

Studio Radiance 24HR Luminous Lift Concealer

£26 | MAC

This is one of the best concealers we’ve tried recently. Creamier than most, it blends seamlessly and brightens darkness with vitamin C and niacinamide. Though smooth and malleable, once it sets, it stays exactly where it is without creasing or flaking. The coverage is impressive – so much so, we’ve been using it all over to replace a heavy layer of foundation.

Available at MACCOSMETICS.CO.UK


Perfect Hair Day™ High-Shine Gloss

£30 | Living Proof

This five-minute treatment promises glossy shine for all hair types. Silicone-free, it doesn’t weigh strands down. Instead, it uses emollients that smooth and optical brighteners to reflect light. It also strengthens fibres to prevent breakage. Don’t be afraid to drench hair in this post-conditioner. Leave it on for at least five minutes before rinsing it out – we like that it provides hair with a bit more body and bounce, too.

Available at LIVINGPROOF.CO.UK

Air Power Pro

£150 | BaByliss

Babyliss makes some of the best hair tools arounds and its new Pro Dryer is no exception. What stands out the most is how light it is. Despite this, it’s still powerful, with a 200km air speed that halves normal drying time. This is all deposited through a clever digital motor that keeps temperatures in check to minimise damage. Complete with a curl diffuser and two different styling nozzles, it works for all hair types and styles. A great addition to any routine, it’s ideal if you’re looking to upgrade your current dryer or for one that’s quieter and more efficient. 

Available at LOOKFANTASTIC.COM

Italian Resin Flat Brush

£95 | Oribe Haircare

Oribe has launched six new brushes and combs, and they are every bit as chic as you’d expect. Custom-made using sustainable, marbled resin, they are a talking point for any desk or dressing table. We love the Flat Brush – a classic paddle, it has lots of well-positioned boar bristles which make light work of knots and tangles. It’s ideal for those who love to slick their hair back as it keeps it smooth and glossy-looking. 

Available at ORIBE.COM


The Steaming Cap

£35 | The Steam Bar

This clever cap has been designed to enhance the results of any product you apply to your scalp. You can heat it up for one minute in the microwave – or similar – and it will lock humidity and warmth into your scalp, supercharging ingredients from masks, serums or oils. It also nourishes the scalp as a result, helping follicles become stronger and more resilient, meaning less breakage as hair grows out. Created for all hair types and textures, everyone will see a visible difference  in their hair – particularly better shine.

Available at SELFRIDGES.COM

The Essential Grow Stronger Hair Kit

£27 | UKLash

UKLASH is home to the world’s number one rated lash serum. Now, it’s expanding its popular line with a shampoo and conditioner. Both contain vitamin B5, wheat protein and coconut water – three ingredients that are known to nourish, strengthen and protect hair. Immediately you’ll find hair has more weight and bounce, but without feeling slick or heavy. We love that this duo makes hair more manageable and easier to style. Great for all hair types, but especially those keen to boost volume.

Available at UKLASH.COM

Embroidered-Zipper Fine-Mesh Recycled-Nylon Wash Bag

£18 | Selfridges

We’re always on the hunt for new, chic make-up  bags and these colourful, nylon pouches from Selfridges have caught our eye. Large in size and useful for storing all the essentials, you can use them for make-up, skincare or hair products.

Available at SELFRIDGES.COM


Destinations Candle

£34 | Good & Well Supply Co.

How cool are these small but mighty candles? Designed to be like vintage paint pots, each one represents a different city with soy wax scents that are unique and warming. There are four to choose from, but we love Chicago best. It combines notes of spruce, pine and cedarwood – reminiscent of forest walks on a fresh day. If you prefer something musky and heady, try Austin – tobacco, leather and musk work well to create immediate ambience.  

Available at FREEPEOPLE.COM

Oak Wood Eau De Parfum

£125 | Sunspel

Sunspel makes many scents but to us, it’s a brand often synonymous with autumn. Its lastest one – Sea Moss – immediately transports you to the English coast, conjuring up images of salty, brisk winds with a warm green quality. Now, it’s launched another in time for the new season. Oak Wood mixes notes of neroli, bergamot, chamomile and sandalwood in a scent that’s comforting and easy to wear. There’s a little frankincense in there too. A great unisex fragrance. 

Available at SUNSPEL.COM

Incense Sticks

£32 | Cosmoss

These may not be new, but our beauty team are newly obsessed with them. Ideal for hunkering down with this autumn, they offer a herbal, woody and almost medicinal scent that clears your mind, sharpens focus and creates a snug and cosy atmosphere. We love that the fragrance lingers for a good couple of hours after burning. If you too are late to the party, we promise you won’t be disappointed. 

Available at LIBERTYLONDON.COM

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