CREATED IN PARTNERSHIP WITH CULT 51
Why is caring for your décolletage so vital?
The skin on your neck and décolletage is typically much thinner than your face, and with very little fatty support, therefore the changes associated with ageing – such as a loss of collagen and elastin, more visible veins and increased pigmentation – can be more noticeable. thin and ageing changes include a loss of collagen and elastin, increased vascularity (veins) and pigmentation.
Our modern-day lifestyles have also led to a new beauty buzzword – tech nech. Constantly looking down at your phone or laptop can affect the skin on your neck (if you begin to horizontal lines on your throat, it could be your Instagram habit that’s exacerbating the issue).
How can you prevent premature ageing in that particular area?
Aside from taking regular breaks from your phone and laptop, and ensuring your devices are at eye level (meaning you won’t be looking downward), the key is in your beauty routine – so many of us neglect our décolletage, meaning crepey, sagging and dehydrated skin can happen all too easily.
For those serious about anti-ageing, make an effort to extend your skincare routine beyond your face, taking it down to your neck and chest, too – this includes cleanser, serums and moisturiser. If you’re an acid fan, don’t be afraid to extend this to your neck, either, to boost cell turnover and collagen production.
And we all know wearing a facial SPF daily is vital – but do you apply it to your décolletage too? The chest is also one of the first areas to show UV damage, so if yours is exposed, ensure you apply sun protection – even when you’re not on holiday.
What about targeted products?
Looking for serious results? CULT51’s just-launched Neck and Décolleté Firming Cream is the product to know. Once applied, it improves skin hydration by up to 84% (even after 12 hours), and in six weeks it’s clinically proven to improve skin firmness by 89% and reduce wrinkle depth by up to 84%. Pretty impressive.
Enriched with botanical extracts, Moroccan argan oil and stabilised vitamin C, the powerful formula floods the skin with moisture – giving an immediately smoother look – and stimulates your skin cells to produce more collagen, delivering a lifted effect that build over time.
After cleansing your skin, apply to the area around your neck and jawline using firm upward strokes, before gently smoothing over your décolletage.
Anything else to know?
When it comes to anti-ageing skincare, it’s worth keeping the rest of CULT51’s range on your radar too. Created by chemist Richard Mears – who has been formulating beauty products for some of the world’s most esteemed skincare companies for more than 20 years – the brand was borne out of his frustration with the seemingly endless steps being added to people’s skincare routines.
Mears was firm in his belief that our skincare arsenals don’t need to be that long or complicated, so created formulations designed to work on multiple areas, and provide myriad results – without compromising on quality or ingredients.