The New Korean Beauty Buys To Know About

The New Korean Beauty Buys To Know About

Anyone who’s into beauty knows Korea is a hub of innovation. If there’s a new trend taking the industry by storm, there’s a good chance it started there. To get in on the action, here are some of our favourite K-beauty products right now…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Plum Plump Hyaluronic Cream, £35 | Glow Recipe

Best For: Intense Hydration 

For hydration that lasts, this hyaluronic acid moisturiser from Glow Recipe is an SL favourite. Many might already be familiar with their cult products and aesthetic packaging, however this particular product is a standout. The blend of plum, hyaluronic acid and willowherb, delivered in the form of a silky whipped gel, provides a balanced, hydrating glow which suits a range of skin types and sits comfortably under make-up.

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30 Days Miracle Cream, £27 | Some by Mi AHA BHA PHA

Best For: Repair & Protection 

Promoting better skin resilience and protecting damaged skin from further irritation, this miracle cream is a one-way ticket to a more radiant complexion. A tried and tested blend of exfoliating acids  promise to battle blemishes, while improving the strength of your skin’s natural barrier. Meanwhile, an infusion of lavender, rosemary, willow bark and aloe vera form the ideal moisturising combo to nourish and calm irritated skin. Use it morning and night, spreading a thin even layer all over the face. The brand even suggests popping it in the fridge to freshen-up tired skin first thing.

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Cicapair™ Tiger Grass Re.pair Cream, £36 | Dr.Jart+

Best For: Skin Repair

This ultra-nourishing, butter-textured cream instantly soothes red and irritated skin. Formulated with a blend of probiotics and healthy minerals to calm and heal reactive skin, it promises to leave your complexion feeling smooth and soft, while beneath the surface damage is slowly being repaired to reveal a brighter more even looking appearance.

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Soothing Tea Cleansing Gel, £34 | Then I Met You

Best For: Cleansing & Refreshing

This gentle blend of enzymes, amino acids and green tea conditions and nourishes skin to promote a glowing complexion. Best as a second or double cleanse, it’s capable of adding moisture back into the skin after removing make-up, revealing a more luminous and even tone while also banishing future blemishes or breakouts.

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AHC, Aqualuronic Emulsion, £20

Best For: Boosting Hydration

Brimming with minerals, this silky emulsion is like a drink for thirsty skin. Lightweight in texture, it absorbs fast and can be applied post-cleanse for a speedy hit of hydration. Inside you'll find skin-strengthening ceramides and a triple dose of hyaluronic acid — hence why it leaves skin feeling so soft — as well as French sea water which soaks up dry patches. Massage in four to eight drops and let it fully sink in before you apply anything else. Once it has settled, you'll find your complexion feels smooth and supple — ideal for seamless make-up application. A great addition to any skincare routine.

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Magic Pole Mascara 2X Long & Curl, £12.95 | Holika Holika

Best For: A Dramatic Curl

Created with something called a ’Memory Curl Polymer’ and ’Volume Powder’, this mascara creates bold and long-lasting, dramatic lashes. The wand is made up of tightly packed bristles to ensure a smooth and even application, plus the ball top is ideal for perfecting that fluttered finish on the outermost lashes or separating any clumped-together lash hairs. Although the formula packs a punch, it’s still suitable for those with sensitive, tear-prone eyes.

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Oil And Extract Sheet Mask, £20 | Huxley

Best For: Nourishment & Glow

Huxley puts the user experience first with this ‘make it yourself’ face mask. The pack comes with three pieces: a silky microfibre mask, a water essence and an oil which combine to create one of the best sheet masks you’ll ever use. The oil is formulated with a healthy blend of prickly pear seed oil and cactus extract, both of which leave your complexion feeling refreshed and silky smooth.

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Eye Sleeping Mask, £28 | Laneige

Best For: Puffiness & Dark Circles 

Your future self will thank you for adding this simple step to your night-time routine. A featherlight, conditioning leave-on treatment, this eye mask aims to counteract puffiness and dark circles come morning. The cream glides on with a cooling and moisturising texture, then melts effortlessly into this area of delicate skin. The pot also comes with a ceramic tool which can be used to apply the product. Pat the gel in softly with your fingertips and let Laniege’s ‘Moisture Wrap’ technology do the hard work for you. It even dispels uneven texture and diffuses the look of fine lines.

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AC Collection Blemish Spot Clearing Serum, £27.89 | COSRX

Best For: Acne Prone Skin

Cosrx is known for creating effective skincare with simple ingredients – ideal for anyone with sensitive skin. This particular product works to calm stubborn redness and existing breakouts to leave skin feeling nourished and smooth. That’s mainly down to cantella and niacinamide, both of which tackle discoloration, irritation and the look of old scarring. It also boosts collagen production to promote plumper-looking skin.

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Aloe Soothing Essence 80% Moist Cream, £21.35 | Holika Holika

Best For: Hydration 

Holika Holika’s gel-based moisturiser is designed to soothe, cool and protect skin the minute it’s applied. Suitable for all skin types, but best for those with dry skin, it promises to flood your complexion with amino acids, vitamins and minerals. The star of the show is aloe vera, which both heals and prevents breakouts while also protecting against external aggressors, temperature changes, pollution and UV rays. We love the dewy, healthy glow it leaves behind.

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Pretty Easy Glitter Sticks,£8.92 (was £11.90) | Unleashia

Best For: A Pop Of Glitter

These creamy eyeshadow sticks are best known for their micro-glitter infused pigment – perfect for adding a fun dose of colour to eyes. Containing vitamins to nourish and moisturise eyelids during use, we recommend applying these directly to the eye, using the rounded nib before blending out the colour with your finger to help it look more natural. 

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