The Sensitive Skincare Brand That You Need To Know About
The Sensitive Skincare Brand That You Need To Know About

The Sensitive Skincare Brand That You Need To Know About

A leukaemia diagnosis and severe skin sensitivities led sisters Sarah and Lauren Murrell to launch By Sarah London – a skincare range spanning facial oils to milky cleansers. Aiming to keep things simple without compromising on results, it’s earned rave reviews that show just how effective the products are. Here’s what you need to know – plus an exclusive 20% OFF for SheerLuxe readers…

Created in partnership with By SARAH LONDON

The Story

By Sarah London is a small business with a big story. After Lauren was diagnosed with life-threatening leukaemia, Sarah became her stem cell donor. Having spent 10 years working for Estee Lauder, Unilever and L’Oréal, Sarah started concocting remedies to repair Lauren’s fragile, post-treatment skin. Following months of research, she formulated innovative plant oil blends – which she soon shared with friends and family – before she and Lauren joined forces to launch their now multi award-winning collection. By Sarah London is also the first solely female-founded UK skincare brand to achieve B Corp certification, meeting the highest standards in social and environmental performance.

The Hype

Since launching in November 2017, the sister-founded brand has become popular among both skin experts and industry insiders alike – both Trinny Woodall and Louise Roe count themselves as fans. With consistently rave reviews, the natural, effective skincare is loved by those with the most sensitive skin – and everything is backed by scientific research to ensure the very best results. The brand has even won a prestigious Feefo Platinum Trusted Service Award for exceptional customer service.

The Ingredients

By Sarah London is the only UK skincare line to list all its ingredients on the front labels of its bottles. Full transparency is a key ethos for the brand, and sets it apart in a crowded market. Sourcing organic plant oils and using cold-pressed extraction techniques, the brand always ensures they maintain the highest quality for maximum effectiveness and skincare benefits. Delivering vital nutrients, enzymes and lipids to the skin to help soothe and nourish the complexion. Each ingredient serves a specific purpose, too – there’s never any filler, and all products are free from essential oils, fragrance and are certified cruelty-free.


Credentials Recapped…

  • Independently certified vegan and cruelty-free formulas
  • Transparent use of ingredients 
  • Gentle products that soothe stressed skin
  • Science-led formulations that repair and rebuild the skin's microbiome
  • Full collection is free from essential oils and fragrance
  • Certified B Corp - meeting the highest standards in social and environmental performance



The Products We Love

Hero Facial Oil, £34

Unlike other facial oils, this has a lightweight, non-greasy texture that absorbs fast and never clogs your pores. Using organic apricot and organic evening primrose oil, it delivers omegas into the skin to keep it supple and smooth, while preventing moisture loss. Massage 3-4 drops to damp skin, in small upward circular movements morning and night. Then say hello to a happy, dewy glow.

Balancer Oil-To-Milk Cleanser, £43

On contact with water, this cleanser transforms from an oil into a nourishing milk that coats skin in hydration as you cleanse. Whether you use it as a simple morning wash, or double up for a deeper cleanse at night, it caters to everyone, removing every trace of make-up for a completely clean complexion. Designed to keep your skin’s natural pH balance in check, it never leaves skin feeling dry or tight – thanks to raspberry seed oil, skin is left plump and supple long after you’ve rinsed it away.


Reviver Hydrating Mist, £38

Ideal for keeping by your desk or bed, this prebiotic and multi-vitamin hydrating mist is formulated with natural plant and fruit water extracts, including the unique Desert Rose (also known as the 'resurrection plant.') Proven to boost moisture levels by 71% after just 24 hours, it's a must-try for those seeking speedy nourishment. Mist it onto skin post-cleanse for best results or keep it in your bag to hit refresh during the day. Lightweight in texture, it never interferes with make-up or any other skincare. Expect to see a soft, fresh glow after use.

How To Shop With 20% Off…

Until the 30th June, SheerLuxe readers can get 20% OFF By Sarah London products – offering you the chance to try the brand and see what suits your individual needs. Simply enter SHEERLUXE20 at checkout.

Ts&Cs: One use per customer. Cannot be used in conjunction with other offers or bundles.

Shop The Rest Of The Range

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily