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I’m often asked about expensive cleansers and my answer is they just aren’t necessary – given the choice, I’d always go for the more affordable option. Your cleanser doesn’t stay on your skin for very long and then gets washed down the drain, so it makes sense to put most of your budget towards products like serums instead. Just remember to look for a cleanser that will cleanse the skin without stripping it of its natural oils. The Fresh Soy Face Cleanser is rich in amino acid-rich soy proteins that gently clean the skin without leaving it feeling dry or tight. I also recommend buying travel sizes, so you can try them out at a more reasonable price before you commit to buying the full size.
As I mentioned, it’s a good idea to allocate most of your (even limited) budget to serums. The good news is there are plenty of affordable options on the market that offer real results. Serums tend to be on the pricier side because they’re full of active ingredients that target specific concerns like dehydration, pigmentation and uneven texture. Once you’ve identified your individual concerns, you can choose the right serum for you – for example, if you want to treat pigmentation, then invest in a vitamin C serum to brighten and even out the skin. I like the Beauty Pie Superdose C Suite Power Brightener. Everyone can benefit from using a moisture boosting serum, too, and I recommend the Byoma Hydrating Serum, which is formulated with a unique barrier-boosting complex of ceramides, squalene and glycerine.
A good moisturiser is important, but you don’t need to spend a fortune on it. Research shows moisturisers only contain 12-14% of active ingredients – that’s compared to serums which tend to have around double that number, so they won’t perform miracles. Your moisturiser should hydrate and protect your skin and, ultimately, complete your routine by locking everything in. Think of it like putting your coat on before you leave the house.
Sunscreen is essential but you don’t need to spend lots to get the protection you need. SPF has come a long way of late – a good one won’t leave your complexion looking grey and cakey. Find a broad spectrum one that offers both UVA and UVB protection, and preferably a light texture that feels comfortable to wear. The Vichy Capital Soleil UV Age Daily SPF 50 Invisible Sunscreen With Niacinamide is a great example – it’s a lightweight fluid that also contains niacinamide and peptides to soften the appearance of fine lines and dark spots.