The New Moisturiser-SPF Hybrid Everyone Should Try
About Aurelia London
Aurelia London is an award-winning British skincare brand that was founded in 2013. One of the first to utilise biotics, it was ahead of the curve in understanding how important the ingredient is in protecting our skin barrier, reducing irritation and inflammation – which is vital when you consider that more than 90% of skin conditions can be traced back to a compromised skin barrier.
Recently, the brand has evolved further, expanding its range with holistic collagen supplements to support beauty from the inside out. And it hasn’t stopped there. Its new skincare launch – the Hydrate & Protect Anti-Ageing SPF50 Moisturiser – sees the brand moving into hybrid formulas that use bespoke biotic strains to boost and maintain a healthy skin microbiome for a healthier, fresher-looking complexion over time. Everything from stress to a lack of sleep and pollution can upset our skin’s barrier, but Aurelia’s science-led products help to keep everything in check.
It’s worth noting the brand’s commitment to sustainability, as a brand of Health & Happiness UK, a certified B Corp. This independent certification is a legal commitment ensuring that businesses are a positive force to benefit both people and the planet. It’s partnered with PhytoTrade Africa to ensure fair trade practices for its ingredient sourcing, which helps to minimise waste throughout the production process.
The Latest Launch
One of the things we love about Aurelia London is its small, curated range. The brand takes time to create every new formula and only launches one after rigorous testing and trials. That’s why we’re excited by its new Hydrate & Protect Anti-Ageing SPF50 Moisturiser.
Perfect for those wanting a simpler routine, it has in-built UVA/UVB protection, while the silky formula has all the benefits of an anti-ageing serum. Full of niacinamide, hyaluronic acid and postbiotics, it helps to boost skin’s elasticity and even out its tone, while strengthening the barrier, of course. Suitable for all skin types and tones, it doesn’t have that tell-tale white cast which often comes with SPF-based creams. It’s non-comedogenic, so you don’t have to worry about it clogging up your pores. Immediately, skin feels quenched and has that bouncy glow we love.
Its Biotic Formulas
Inside all of Aurelia London’s formulations – including this new launch – you’ll find its PROTIDA™ technology. This blends postbiotics and bifida ferment lysate derived from probiotic cultures alongside peptides which work together to boost the skin’s natural collagen and hyaluronic acid production – in turn helping to improve skin’s overall health and texture, while smoothing uneven tone and fine lines. The technology also has anti-inflammatory properties, which can help with everything from rosacea to acne, pigmentation to skin sensitivity.
WHAT ELSE WE LOVE FROM THE BRAND
Get 15% OFF Aurelia London products sitewide* – use code SHEERLUXE15 at checkout online.
*Excludes subscription & sets. Available until 30th April 2024.
Shop now at AureliaLondon.com
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