The Prescription Skin Service For Custom-Made Solutions
STUDIO FIRMA/STOCKSY UNITED
The Story
Klira was founded by Dr Emma Craythorne – one of Harley Street’s most in-demand consultant dermatologists. She has a host of impressive credentials – including trustee for the Cosmetic Practice Standards Authority and former president of the British Cosmetic Dermatology Group. Prior to launching the brand, she spent years crafting prescription-based formulas and as such, has an encyclopaedic knowledge of the active ingredients that are backed by both evidence and science.
Learning that her clients were feeling jaded from continually buying over-the-counter products that offered limited results, she started building Klira in the pandemic, refining data from over 12,000 online tests to get everything in place.
Emma wanted to make prescription-based formulations readily accessible, knowing that the right ingredients and doses are the only way to make a real, lasting positive change to skin. Created for those who are serious about skincare but want simplicity and efficacy, Klira offers an easier route to high-end dermatology and medical-grade formulations that maintain their luxury feel.
Everyone who signs up and goes through the analysis receives the Klira Special, along with recommendations for a cleanser, moisturiser and SPF, which forms the basis of all the fundamentals you need in your daily routine for your best skin yet. The Klira Special is effective at treating numerous issues, from adult female acne to rosacea, melasama and more, but most importantly, everyone can benefit from the brand, no matter your skin type.
Helping you to avoid a lengthy routine, Klira is ideal for those looking to simplify their routine while improving the look and health of their complexion. Fuss-free but formulated carefully with medical research and specialist pharmacists, you’re guaranteed to see results with the ingredients used promising to safeguard your skin from both current and future damage.
How It Works
At Klira, you start by taking an in-depth, online questionnaire. This covers everything from your medical history to your lifestyle and skin type. There are 51 questions in total – expect to be asked about how your foundation settles to what causes your skin to feel tight and whether you’re more prone to black or whiteheads.
It’s thorough – the process replaces an in-clinic appointment – but once the questions are over, you’ll get your 'SkinSize' results, select your membership and then upload your photographs before a specialist nurse begins their anaylsis on everything you've submitted. Once this is complete, you'll then be prescribed your bespoke formula, which is made fresh and delivered monthly.
Why It’s Different
Not only is every recommendation personalised with concentrations that are known to work for you, Klira allows for constant dialogue between you and the brand’s dermatology team. At any point throughout your journey, you can ask questions and continually receive support around your routine and the products to ensure you get the best results. At Klira, if they know there are certain ingredients with your skin will be better off without, they leave them out the formula entirely. Your selected active ingredients are encased in a base that is created specifically for your SkinSize™. This is designed to effectively deliver the ingredients to your skin in a way that maximises penetration and nourishment. Klira’s meticulous work on bases is one of the many elements that set the brand apart.
Lastly, because everything is custom-made, each formula is fresh and blended in London labs. The products are delivered to customers within 48-hours of being created so that they remain as potent as possible for maximum results.
The Costs
Starting from £49 a month (£588 annually) the service works on a subscription model, allowing you to receive your unique products regularly. These will change monthly to adapt to any changes in the seasons and your skin.
KEEN TO TRY THE PROCESS?
As a one-off, Klira are offering SheerLuxe readers 30% OFF their first month’s subscription – just enter SHEERLUXE30 when you checkout online.
Head to Klira.Skin & take the free analysis here.
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