The Best New Beauty Buys For October

H&M Beauty

H&M Beauty will relaunch this month and it’s guaranteed to be a hit. Created in partnership with make-up artist Raoúl Alejandre, products will start from just £8.99. Everything in the line feels highly considered – from its plumping mascaras to its creamy blushers and richly pigmented lipsticks. Made with vegan ingredients, the formulas are gentle and never cause irritation. A standout is the Do-It-All Stick Blushers. Chunky and easy to hold, they’re great for on-the-go and can be scribbled on and easily blended out for a healthy, warm glow.

Available at HM.com

Summer Rain Candle, £64 | Byredo

This might be our favourite candle from Byredo. It’s exactly as the name suggests – the type of scent you get when rain hits warm concrete. Earthy, green and a little bit smoky, it’s the perfect candle to hunker down with this autumn, with notes of fig, ginger and warming sandalwood.

Available at SpaceNK.com

Le Smash Santal Eau De Parfum, £120 | Beauty Pie

We’ve said it before – Beauty Pie does some of our favourite fragrances and its latest release Le Smash Santal is no exception. It’s creamy and musky but with a freshness that leaves you feeling clean and cosy. There’s almond powder, cardamom, tea leaves and tonka bean inside which come together for an unusual but unique scent, while white suede and musk give it the kind of sex appeal we can’t get enough of. It’s light and more of a summery scent, but ideal for those who don’t want anything too heavy or cloying.

Available at BeautyPie.com

Nudeskin Hydra-Peptide Lip Butter, £16 | Nudestix

There are lots of new lip tints out there right now and these ones from Nudestix tick all the right boxes. They have a velvety-smooth texture that immediately cushions and comforts dry lips. Plus, there are plenty of nourishing ingredients inside – think natural avocado and shea butters – to keep flaky, chapped skin at bay. As for the peptides, these work to give the illusion of fuller lips, while the suits-all tints provide a sheer wash of colour that looks fresh and healthy.

Available at LOOKFANTASTIC.com

Futurist Skin Tint Serum Foundation, £49 | Estée Lauder

If you’re after lightweight coverage this season, this is the skin tint to invest in. It has all the makings of a traditional foundation, but with a breathable, buildable formula that puts skin health first. There’s probiotic technology in there to keep skin smooth and even in tone, while nourishing oils drip-feed your skin with continuous hydration. Free from any traditional irritants – think fragrance, mineral oils and silicones – it’s also gentle and suitable for all skin types. The added SPF is a bonus.

Available at EsteeLauder.co.uk

B-Goldi Bright Drops, £33 | Drunk Elephant

Drunk Elephant is known for its skincare, but recently its the ‘drops’ that have gone viral. Hot on the heels of the always sold-out D-Bronzi Drops come these Goldi Bright Drops which have the same skincare-infused formula and sheer, serum-like texture that can be built up to suit your individual needs. Lightweight and smooth, it’s so easy to work with and never looks too shimmery or OTT. Light-reflecting pigments give the skin a bouncy radiance, while omega oils and niacinamide keep your skin feeling supple. You don’t have to limit application to your face, either – use it all over your chest and shins for a natural-looking glow.

Available at SpaceNK.com

Smokey Eye Duo Kajal, £20 | ICONIC London

Double-ended, these new satin-y eyeliners are so easy to use. One end is chunky for blending out all over the lids, while the other is fine for more precise flicks and tightlining. They glide on so smoothly and there’s plenty of playing time before they set – you’ll find they dry down into a wax and turn completely budge-proof. There are seven shades to choose from, but we love ‘Juniper Green’ – an olive tone that feels like a sophisticated alternative to black.

Available at LOOKFANTASTIC.com

Ombre Première Libre Loose Eyeshadow, £34 | Chanel

Chanel’s first loose eyeshadows don’t disappoint. Available in six different shades – all inspired by the moodiness of autumn – they are the answer to a foolproof smokey eye. At first, you’ll find they come out – as the name suggests – like a loose powder, but as you begin buffing them into and around your eyelid, you’ll find they dry down into a pearlescent, satin sheen that looks and feels expensive. The pigments are rich too, while the formula sets for hours without creasing or fading. We love that they come with a chunky brush too, which picks up the perfect amount of product and helps with on-the-go touch-ups.

Available at Selfridges.com

Lash Care Tubing Mascara, £29 | Aime

If you suffer with sensitive eyes, try this mascara from Aime. Ophthalmologist-approved, it’s been created with all of these issues in mind and promises a gentle formula. A tubing mascara, it’s made with clever polymers that latch onto your lashes and instantly add volume without clumping. It also has a smooth wand too that separates lashes and curls them for a wider-eyed effect. Finally, the brown-black formula offers something different too – flattering and natural-looking, it’s perfect for day-to-day wear.

Available at Aime.co

Invisible Bandage, £30 | Violette_FR

We love everything Violette launches and this is no exception. Seven years in the making, the idea came to Violette after she suffered with a mild burn post-laser treatment. She wanted a treatment that would take down inflammation and simultaneously hide the burns. Struggling to find a solution, she teamed up with world-renowned French beauty chemist Luc Jugla to create Invisible Bandage – a product that helps skin look better and heals it at the same time. Like a pimple patch, but better, it creates a smoother canvas, while ingredients like beta glucan sooth, nourish and keep infections at bay. Ideal for fresh breakouts, it quickly alleviates feelings of discomfort and immediately minimises redness.

Available at VioletteFR.com

Wonder Cleansing Balm, £45 | Face Gym

We love a good cleansing balm and right now, it’s this one from Face Gym’s that has us hooked. Satisfyingly creamy, just a small amount helps to dissolve the day’s dirt and build-up, melting everything away without the need for a double cleanse. It also doesn’t leave skin feeling dry or tight – in fact, it feels softer post-use thanks to nourishing glycerine, sunflower seed oil and ylang ylang. There’s added collagen in there too, which feeds skin with hydration for better bounce and smoothness.

Available at FaceGym.com

Skin Therapy, £52 | Erborian

This oil-in-serum has been so popular since launching. Full of hydrating plant extracts, it has a bi-phase formula that improves skin’s texture, as well as tone and glow over time. Red pepper also stimulates cell turnover for better radiance and antioxidant protective yuzu to keep any harm from dulling pollution at bay. It’s small, but mighty.

Available at SpaceNK.com

Youthbomb™ Breakthrough Repair Cream, £175 | Beauty Pie

Beauty Pie’s coveted Youthbomb line has a new addition. This Repair Cream is game-changing for those who suffer with dryness and sensitivities. The texture is a real standout – nourishing, but not too thick, it works nicely underneath any make-up for healthy radiance. Meanwhile, niacinamide helps to fade dark spots and uneven tone, as bakuchiol – a plant-based retinol – gently firms skin tone over time to lessen the appearance of fine lines. Finally, polyglutamic acid and stem cells combine to brighten, moisturise and keep your skin barrier functioning.

Available at BeautyPie.com

Hyper Shine High Lite Kit, £70 | KJH

It was only a matter of time before make-up artist Katie Jane Hughes launched her own line. Known for her glossy looks and glass-like skin, it’s also fitting that her first drop is an easy-to-use three-step glow-giving kit. Complete with a brush, glossy serum – which is more like a translucent, non-sticky balm – and a softly pigmented cream highlighter, it’s all you need to give your complexion that plump and healthy look. Deserving of the hype, you can use the products separately or together for more mega-watt luminosity. Either way, the products blend seamlessly and work just as well on areas like the eyes as well.

Available at KJHBrand.com

L'Huile Lèvres, £25 | Rouje

There are endless lip treatments on the market, but this new oil from Les Filles en Rouje has to be one of the best. Yes, it hydrates with ingredients like avocado oil and squalane, but it also enhances the look of your lips. Its glossy texture creates non-sticky fullness and just a layer or two looks great on its own, while also subtly enhances the pigment of any lipstick you wear. At £25, it’s an investment, but you’ll find it lasts for months.

Available at Rouje.com

Dunes Towelling Accessories Pouch, £79 | Sunday Supply Co

Whether you want new storage for make-up or toiletries, this chunky pouch will house all your essentials. We love that it feels a bit different to everything else out there with its soft, towelling design. It’s large and roomy – you’ll find everything fits in there, from your phone to your wallet and all your go-to products. The hooked handle is a bonus.

Available at SundaySupply.co

Continental Glossing Wax, £22.80 (was £24) | R+Co

If you’re into slicked-back hairstyles, you need to try this new wax from R+Co. Not only does it add impressive shine, it also holds hair in place for hours, but with a lightweight texture that doesn’t leave your hair feeling brittle. Added castor oils help nourish with every wear too, while the water-based formula means it washes out easily and doesn’t create endless knots. The perfect partner to a sleek ponytail or glossy bun.

Available at FaceTheFuture.co.uk

Nourishing Hair Oil, £26 | CELUI [The One] by Anisa Sojka

Launched by hair influencer and expert Anisa Sojka, this multi-use oil is ethically produced and works for all hair types and concerns. Vegan, cruelty-free and made in the UK, it contains 100% natural ingredients – including nourishing jojoba, marula seed and olive oils. It’s been designed to be used as an overnight, hydrating treatment – you can drench your hair in this and it never feels heavy – but you can also apply a little bit daily to the ends and throughout the lengths to keep strands feeling soft, flexible and free from dryness.

Available at Celui-TheOne.com

Gingko Gua Sha, £97.75 | Sisley

When does a gua sha become so much more? When Sisley launch one that’s been carved to perfection for both your face and body. Made from metal, it always feels ice cold against skin, immediately taking down puffiness and inflammation, while the design of the tool means it works every area imaginable. Use it on your neck, chest, legs – anywhere you want to sculpt and firm. While the results are often temporary, used daily, you will see sharper facial contours and improved glow.

Available at JohnLewis.com

Skin Activator - Rollerball, £315 | Westman Atelier

Created to make Westman Atelier’s Skin Activator Serum work harder, this rollerball is unlike other tool on the market. The cold, rotating head deposits the serum as you move it around your face, while gently stimulating your lymphatic system and opening up your pores for maximum absorption. It floods skin with moisturising ingredients that plump, soften and hydrate – think peptides, hyaluronic acid and niacinamide. It’s not a gimmick either – with regular use, it promises to hydrate by up to 100%, while 92% of testers agreed their skin feels firmer with regular application.

Available at Niche-Beauty.com