The Best New Beauty Buys Under £25
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The Best New Beauty Buys Under £25

From a skincare innovation that addresses an often-forgotten area to a cherry-chocolate treat for your lips, we’ve rounded up the best affordable beauty launches this month.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

FOR SOFT LIPS

Honey Glaze Collagen Therapy Lip Mask, £24 | Gisou

The original version of this buttery lip mask, filled with honey and collagen, quickly became a deskside and bedside essential – so naturally, we’re all over the new chocolate edition. It leaves behind a sheer, dark-cherry glaze while nourishing and repairing lips. Consider us sold.

Available at GISOU.COM


FOR INSTANT HYDRATION

Multi-Quench Hydration Mist, £20 | Prequel

As the central heating ramps up, you might notice your skin drying out through the day – especially if you work in an office. We’re never far from a hydrating facial mist and this one proves you don’t have to spend a fortune to find a good one. The hero ingredient is polyglutamic acid, a humectant that draws moisture to the skin to fight dehydration and dullness. 

Available at SPACENK.COM

FOR EXTRA SKINCARE

Bio-Active Ceramide Neck Stick, £15 | The INKEY List

It’s easy to overlook your neck when it comes to skincare but it deserves just as much attention as your face. Full of skin-strengthening ceramides and smoothing peptides, this handy stick makes it easy to give the area some extra care in just a few swipes. If you fancy taking things a step further, its shape is designed for a lymphatic-style massage too.

Available at THEINKEYLIST.COM

FOR SPEEDY TOUCH-UPS

Lip + Cheek Blur Stick, £24 | Milk Makeup

Milk recently reformulated its entire stick range, from bronzers to blushers but this multi-use version is the one we’re most excited about. It blends out to give skin a soft-focus effect and, like all Milk products, is designed to make make-up as easy as possible – just swipe, smudge and go.

Available at SPACENK.COM


FOR GLOWY COVERAGE

Tinted Skin Cushion Glow, £25 | TirTir

TirTir’s foundation went viral last year – and with its innovative cushion formula delivering seamless, second-skin coverage, it’s easy to see why. This fresher take has a 73% serum base, giving it more of a skincare feel than a traditional foundation, while still delivering a lightweight tint that evens out and brightens the complexion.

Available at AMAZON.CO.UK

FOR DEFINED LASHES

Minimalist Defining Mascara, £23.40 (was £26) | Jones Road 

The perfect everyday mascara, this gives lashes plenty of lift and length without looking too dramatic – think soft and fluffy rather than full-on. The brown shade is particularly good for a more natural effect. Founder Bobbi Brown also made sure it was a rich but truly neutral brown, after finding so many others had an unwanted red tint.

Available at LIBERTYLONDON.COM

FOR LONGWEAR LINER

Sculptwear Long Lasting Lip Liner, £12 | Morphe

Available in ten shades, from pretty pale pink to an almost-black brown, this affordable liner more than holds its own against its luxury counterparts. It glides on smoothly for a defined finish and wears impressively well throughout the day. The matte formula is blended with botanical oils too, helping it stay soft and comfortable once it’s dried down.

Available at  MORPHE.COM


FOR HEALTHY SKIN

Hydrating Hyaluronic Acid Water Gel, £19.50 | CeraVe

Gel moisturisers are a great option for oily or easily congested skin but some can fall short when it comes to lasting hydration. Not this one. It combines CeraVe’s signature ceramides, which help support the skin barrier, with a generous dose of hyaluronic acid and niacinamide to hydrate and help balance excess oil. Ultra-light and non-sticky, it feels wonderfully comfortable on skin and sits beautifully under make-up, too.

Available at LOOKFANTASTIC.COM

FOR TIRED EYES

Hydra-Restore Eye Patches, £18 (were £20) | Grown Alchemist

These biodegradable patches bring together some of our favourite ingredients for tackling the under-eye area, so you can target several concerns at once. Caffeine helps reduce the look of puffiness, while ectoin delivers a hit of hydration. Allantoin soothes and panthenol helps tackle dryness. The result? A ten-minute treatment that leaves the under-eyes looking brighter, smoother and more refreshed.

Available at LIBERTYLONDON.COM

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