The New Beauty Brands To Have On Your Radar
The New Beauty Brands To Have On Your Radar

The New Beauty Brands To Have On Your Radar

Hundreds of new brands launch in the beauty space every year – so when those in the know start talking about one or two in particular, we pay attention. From eco-luxury haircare to a celebrity-backed range, we’ve put together a list of the latest names to pique our interest.
By Georgia Day

All products on this page have been selected by our editorial team, however we may make commission on some products.

Almora Botanica

If you like your skincare natural but still packing a (scientific) punch, this Indian-founded brand might be for you. Calling its product philosophy “researched Ayurveda”, the emphasis is on natural, botanical ingredients that are rooted in Ayurvedic wisdom with the aim of creating harmonious, balanced skin. Every formula is vegan and backed by scientific research and clinical trials, while the abundance of adaptogenic ingredients means it’s a great range for stressed skin that’s experiencing inflammation, redness or excessive dryness. As you might imagine, the products are a joy to use, with the oils offering plenty of slip for massage, and the serum feeling silky and lightweight. The Nourishing Night Oil is a great place to start for morning skin that sparkles. It contains the brand’s Sapta Complex, a blend of seven natural cold-pressed oils that uses unique delivery technology to reach deeper into skin.


Hair Proud

Haircare that celebrates the hair you’ve got is the messaging behind Hair Proud. Born out of a desire to cater for all people and all hair types – from coiled and curly to fine and frizzy – Hair Proud prides itself on its easy-to-shop range that’s affordable and accessible. The range is split up into hair types so you can shop for what you need quickly. Each line contains high-performance actives and ingredients like niacinamide, while fragrances have been specifically designed and proven to offer mood-boosting benefits thanks to patented neuroscience technology. While there is something for everyone, the All-Inclusive 5-In-1 Protection Milk deserves a special mention. A multi-tasking, leave-in treatment spray it really does do it all – hydrating, detangling, smoothing, protecting against heat up to 230°C and adding shine.


The Natural Africa

Delving deep into the natural treasure chest that is the African continent, The Natural Africa was founded by two South Africans with a deep love of their country and passion for its native plants. The collection takes its inspiration from indigenous knowledge and ancient remedies. The result is a four-strong product range featuring a cleanser, serum, moisturiser and oil. Don’t be fooled by any apparent simplicity: the formulations fuse the best of natural know-how with high-performance science; textures are sublime; and packaging is worthy of display in the most carefully curated of bathroom cabinets. Everything’s created in small batches and the brand is committed to sustainable, wild harvesting and selective, eco-sensitive cultivation. Any skin type will be hard pushed to choose between all four, but the antioxidant-rich Rooibos Cleansing Cream is a gem, leaving skin feeling hydrated and cushioned, as well as clean.



If there’s one celebrity who could convince us of the virtues of bold red lipstick and perfectly winged liner, it’s Gwen Stefani. Lucky for us, her make-up range is finally available to buy here in the UK after launching in the US last year. It is, as you would expect, full of wearable gems such as creamy multidimensional eyeshadow palettes in earthy, biscuity shades, and lifting and lengthening mascara in inky black, but the real standout is the Anaheim Shine Clean High Performance Satin Lipstick. The buttery soft texture glides onto lips beautifully and is packed with so much pigment you really do only need one layer to achieve a deep colour payoff. While all five shades are easy to wear alone or with a full face, it’s the ‘Original Recipe’ shade that has Gwen’s signature stamp all over it.



What could be better than the headiness of 20th-century nightclubs captured in candle form? If that sounds like your thing, then get to know Discothèque, a luxury fragrance brand started between LA and London and inspired by a kaleidoscopic array of music scenes. All nine scents are named after iconic clubs of their era like Crisco Disco and Mudd Club, making them a great way of inviting a party atmosphere into your home. The candles are vegan and formulated with unusual notes like whiskey, marzipan and forsythia. The hand-coloured neon glass vessels, meanwhile, are screaming out to be repurposed as drinking glasses after use. To set the scene for a night of entertaining at home, try Hacienda, with notes of pistachio, sandalwood and cedar.  

Visit Discothè


What do you get if you blend French cool-girl chic with sustainably sourced botanical ingredients? The answer is Ulé, a ‘nature tech’ brand that’s the first in beauty to use vertical farming alongside other mindful methods of manufacturing. Growing everything on its own eco farm just outside Paris means not only is 100% traceability guaranteed, but every plant is grown in a controlled environment to ensure top-notch potency and quality every harvest. The range centres around a proprietary complex of three plants: centella to regenerate skin, tulsi (otherwise known as holy basil) to restructure and coleus to destress. In other words, everything we want in our skincare. The Avoir It All In & Out Oil is a great product to begin with. A golden treatment oil that can either be applied to skin or ingested for true inside-outside beauty benefits, its formula is infused with skin-boosting antioxidants and vitamins.


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