Why YSL's Cult Beauty Range Remains A Bestseller

Why YSL's Cult Beauty Range Remains A Bestseller

Few beauty products are as iconic as YSL’s Touche Éclat. Launched in 1992, it’s been a bestseller ever since – prompting the luxury brand to expand the cult, illuminating light formula to other parts of its range. Now with a silky foundation and smoothing primer in the line-up, all three work together to deliver unbeatable glow and even coverage – along with plenty of skincare benefits. If you’re not already on board, here’s why you should be. Plus, get 25% off when you spend £100 or more* using the code SHEERLUXEYSL at checkout...


Meet The Ultimate Glow Collection...

The Products Are Makeup Hybrids

Full of skin-loving ingredients, YSL's iconic Touche Éclat foundation includes mallow flower and glycerin – both of which hydrate and smooth the skin. Not only do these ingredients nourish, they also help the formula to blend seamlessly with a silky, smooth quality that never cakes and is always easy to work with. With lightweight and breathable textures, expect the coverage of all YSL's Éclat foundation to last you a full 24-hours without any budge or slip.  

You Can Expect Good Glow

The entire Touche Éclat line was designed with glow in mind - this is often why experts swear by the brand's products for healthy, radiant, wedding make-up. Created with ‘light-reflective’ technology, the products mimic the kind of dewy luminosity that comes with impressive coverage, too. Part of the appeal is it offers the best of both worlds – longevity, radiance and a hydrating finish that doesn’t leave you looking dry or chalky. No wonder it's earned such rave reviews, with the Touche Éclat Illuminating Pen being a firm favourite among A-listers – notably Victoria Beckham, Meghan Markle and Rosie Huntington-Whiteley to name a few. 

Each Product Has Become A Best-Seller

It’s not just the Touche Éclat Concealer that earns rave reviews, the Blur Primer is a number one bestseller within its category, too, as is their Touche Éclat Foundation which continues to win more fans. Each one compliments the other and all three are designed to work in unison for an airbrushed, flawless finish. 


Head to YslBeauty.co.uk and shop with 20% off using the code SHEERLUXEYSL at checkout. Get 25% off when you spend £100 or more.*

The Key Products To Get The Glow...


…Touche Éclat Blur Primer

WHY IT’S ICONIC: Bridging the gap between an illuminator and a primer, this works double time to prime and prep your skin. The satisfying gel texture absorbs quickly and keeps skin hydrated. You’ll also love the clever blurring technology which gives your complexion a velvety, airbrushed quality, filling out any open pores and smoothing out skin imperfections. A must-have for your make-up bag.

TOP TIP: This product was created to work in tandem with their Touche Eclat Le Teint Foundation, to boost longevity and coverage. But you can also wear it solo, thanks to its smoothing benefits. Whichever you choose, you’re guaranteed to love the creamy finish it lends skin. You can use a brush, but we recommend massaging it in with your fingers for well-blended coverage. 

"This is my go-to primer and an essential in my make-up routine. I love how this smooths and preps my skin before I apply any foundation. I sometimes wear it on its own or mix it in with my base for a no 'make-up make-up' day." - Alex Wood, National Make-Up Artist for YSL Beauty 

Available here


…Touche Éclat Foundation SPF22

WHY IT’S ICONIC: With over 5000 five-star reviews, it’s safe to say this one’s popular. As the brand’s best-selling foundation, it offers a medium, breathable coverage that suits all skin tones – there are 30 different shades – while the illuminating light particles lend a believable, natural glow. Unlike similar foundations, it doesn’t ever feel cakey or thick, just weightless and blendable with a finish that wears well throughout the day. Extra points go to the added SPF (22) protection and the non-comedogenic formula.

TOP TIP: Pump two drops of this foundation onto a brush or your hands. Apply it to the areas that need it the most – think cheeks, forehead and chin. Blend it outwards and upwards, smoothing it out around your hairline to avoid any tell-tale tidemarks.


"My secret to a natural glow is this this Touche Éclat Foundation. I always use this on myself and my clients - it's a backstage staple at the shows. The formula is so easy to layer and build the coverage you want, but it still gives you that hydration without feeling heavy or cakey. My clients say it's like you're not wearing anything on your skin at all. If I had to pick just one product to use from the range, it would be this one." - Alex Wood, National Make-Up Artist for YSL Beauty 

Available here



…Touche Éclat Illuminating Concealer Pen

WHY IT’S ICONIC: To many, this needs no introduction. A highlighter and concealer hybrid, it does a little bit of everything with sheer coverage that brings light to the face and brightens up any dullness. The beauty of the formula is that, unlike some glow-givers, it doesn’t contain shimmer or glitter – just its iconic ‘light-diffusing’ technology which brightens skin and adds impressive radiance. Use it to enhance radiance and boost dullness – you’ll love the healthy, brighter quality it lends your complexion – no wonder it's often dubbed '8-hours of beauty sleep in a click.' Experts also recommend using darker shades to contour the skin and add definition. Extra points go to the added Calendula extract and Vitamin E for an added radiance boost.

TOP TIP: You can apply this on top of foundation, but experts usually recommend applying it on bare skin. This is because the luminous quality is designed to breathe through any make-up applied over top for a brighter finish. Focus on using it on areas like under the eyes, around the mouth and lips – in short, anywhere prone to dullness. Try tapping a small amount into the middle of your cupid’s bow, too – this will add light to the top of your lips, faking the appearance of plumpness and volume. 

"This product doesn't need an introduction. It's my ultimate make-up bag must-have and multi-tasking hero. It comes everywhere with me. It instantly brightens up my complexion and hides any signs of tiredness. I love using it to sharpen my winged eyeliner, or to fix any make-up mistakes." - Alex Wood, National Make-Up Artist for YSL Beauty 

Available here

5 Ways With YSL's Touche Éclat Illuminating Concealer Pen

#1: Brighten Your Under Eyes

Apply a small amount underneath your eyes, taking an outward motion as you go to conceal dark circles and brighten up your entire eye area. You can apply a little to your cheekbones too - this will catch the light well and give your complexion an instant lift. Blend the formula with your fingers or a brush for seamless results. 

#2: Lift Your Eyebrows 

Once you've finished applying your brow make-up, use the brush of your Illuminating Pen and apply a small dab of product to your brow bone. Use your ring finger to blend the formula in, focusing on the middle of your brow arch for a lifted appearance.

#3: Sharpen Your Features

YSL's Touche Éclat Illuminating Concealer Pen is perfect for highlighting and emphasising your key features. Use a small amount on the bridge of your nose, over your cupid's bow and along your forehead, too. This will add light and luminosity to the highest points of your face for a subtle glow. 

#4: Tidy Up Your Eyeliner

If you've smudged your eyeshadow or your liner, the ouche Éclat Illuminating Concealer Pen is a great tool for minimising mess. Use a small amount to neaten up any mistakes and to conceal any smudges or product fallout stains. You can also take a small amount around your feline flick to neaten and sharpen the edges. It's an easy quick-fix. 

#5: Try An Invisible Lipliner Look 

As the coverage of the Éclat Illuminating Concealer Pen is so sheer, you can use it to accentuate your lip line. Try a little bit around your cupid's bow, but also the edges of your mouth where product can often feather. Not only will this hack boost the illusion of fullness, it will also prevent your lipsticks from bleeding out of the lip line. 

How To Find Your Exact Shade...

Get your perfect match with YSL’s new Shade Finder, or book a free virtual consultation with one of the brand’s experts here

Visit YSLBeauty.co.uk

*Offer only available online at www.yslbeauty.co.uk from 00:01 02/06/21 to 23:59 06/05/21. Both discount offers are valid on full priced products only excluding Le Vestiaire Des Parfums, Or Rouge Skincare & Y Le Parfum. Use code SHEERLUXEYSL at checkout to redeem associated offer. One redemption per customer per transaction. This offer is valid in conjunction with gift with purchase offers only. Subject to availability, whilst stocks last. Incomplete, illegal, misdirected or late redemption's will not be valid. Promoter is not responsible for redemptions lost, damaged or delayed due to technical or connectivity or other problems. Promoter: YSL Beauty, a trading division of L’Oréal (U.K.) Limited, 255 Hammersmith Road, London W6 8AZ.


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