10 Cool Australian Brands To Follow

With brands like Realisation Par and Faithfull enjoying huge popularity, Australia is fast becoming the go-to destination for stylish fashion labels. While you can expect the usual florals, tea dresses and beach-appropriate pieces that match the Ozzie climate, classic staples that can be worn all year round are also on offer. Read on for ten great Australian brands that should be on your radar, now…


For pieces that are feminine with a tough edge, Aje’s flouncy dresses and neutral tailoring fit the bill. Full sleeves and ruffles make regular appearances, style with leather trousers and boots for an edgy vibe.

Visit Aje.com

Bec and Bridge

Spotted on the likes of Hayley Baldwin and Emily Ratakowski, Bec and Bridge’s sleek silhouettes combined with their accessible price point has made this brand a winning formula. Look no further than their slouchy lilac suit for effortlessly cool dressing.

Visit BecAndBridge.com

Camilla and Marc

Founded by a brother and sister team, Camilla and Marc’s pieces have a couture finish, but with a simplicity that makes them wearable. Their maxi dresses and skirts make for the perfect wedding guest look.

Visit CamillaAndMarc.com


Neutral linen is a major trend this season - Posse embraces the fabric in loose shorts, 90s style dresses and billowy skirts that make it a one-stop-shop for your holiday wardrobe.

Visit Posse.com

Sir The Label

If you love fellow Aussie brand Zimmermann’s ruffled dresses, SIR’s make a more affordable alternative. Not into dresses? Check out the brand’s romantic separates that look just as great on their own as they do a matching set.

Vist SirTheLabel.com

Viktoria and Woods

For tailored coats, trousers and smart blouses with fashion-led details, look to Viktoria and Woods for a modern workwear wardrobe. Their quality basics in neutral shades will stand the test of time.

Visit ViktoriaAndWoods.com

Stevie May

A favourite of Aussie influencer Sasha Burns, Stevie May’s floral dresses are a girly girl’s dream. Beat the import fees and find selected designs on ASOS.

Visit StevieMay.com

With Jéan

Shirred detail, ruffles and sweetheart necklines make With Jean’s ultra-feminine dresses and tops impossible to resist.

Visit WithJean.com

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