11 Brands To Know For Events
GOOD FOR: Boho-inspired evening dresses
WHY WE LOVE IT: More off the radar than its French contemporaries, the Parisian label’s floral maxis have a romantic feel with a grown-up edge – cut outs and thigh-slits add an injection of sexy to their ethereal gowns.
NAME: Beulah London
GOOD FOR: Senorita-style florals mixed with polished cuts
WHY WE LOVE IT: Homegrown label Beulah uses Indian fabrics and patterns to create glamorous evening dresses with a relaxed twist - a cold shoulder here and long sleeve there - make these perfect offerings for holiday too.
GOOD FOR: Floral offerings
WHY WE LOVE IT: No longer the reserve of bridesmaids, Ghost has expanded to create beautiful midi dresses for all big occasions. Spotted on big influencers already, we love spring’s pastel styles with asymmetric hems and ruffle detailing.
GOOD FOR: Grown-up boho
WHY WE LOVE IT: Spanish label Intropia nails classic events dressing with a twist – think cut out shoulders, chiffon tiered skirting and low cut metallic styles.
NAME: Olivia Rubin
GOOD FOR: Blogger-approved looks your friends won’t have
WHY WE LOVE IT: London designer Olivia has been making a name for herself on Instagram over the past year, with her pretty pastel maxis and ultra-feminine tiered midis becoming a hit with influencers like A Fashion Bug Blog and We Are Twinset.
GOOD FOR: Cool party dresses at an affordable price point
WHY WE LOVE IT: Keepsake is for those glam events when only a show stopping style will do. We love dramatic black designs with interesting details (cold shoulder features, asymmetric cuts) for a surprisingly spring-ready look.
GOOD FOR: Show-stopping pieces
WHY WE LOVE IT: Brit label Rixo exploded onto the fashion scene last year, taking colourful clashing prints and adorning flattering tops and dresses in bright hues. A fashion set favourite, the price point is unbeatable.
NAME: Three Floor
GOOD FOR: Under-the-radar, Self-Portrait-esque styles
WHY WE LOVE IT: There are similarities between Three Floor and Self-Portrait, but this lesser known brand is ideal for those after a less prolific look. Everything from sexy LBDs to pretty pink midis feature in the latest collection, meaning there’s something for everyone.
GOOD FOR: Maximalist dresses
WHY WE LOVE IT: Most have heard of Self-Portrait, but its global acclaim only confirms it further as a brand worth investing in for big events. Look to the brand’s signature laser cut style to prove you’re in the know, or try this season’s softer, more romantic offerings for an update.
NAME: Needle & Thread
GOOD FOR: Ultra-girly evening wear
WHY WE LOVE IT: Needle & Thread isn’t for minimalists, but girly girls will love their tulle, embellished outfits.
NAME: Ethereal London
GOOD FOR: Romantic dresses that work for day and night
WHY WE LOVE IT: Heading to an all-day event? Look to Ethereal London’s cool midi dresses, in romantic florals or ice cream block shades, for comfortable styles ideal from day to night. Busy prints mean minimal accessorising – just add chunky gold earrings to modernise the classic styles.
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