12 Small Fashion Brands To Support Now

Times are tough for everyone, and especially for small businesses. If you’re wondering where to spend your money right now, here are several British fashion brands deserving of your support…




Designed in London by friends Damasia Ball and Philippine de Follin, Daphine’s simple, elegant jewellery is both affordable and effortlessly stylish. 

Visit Shop-daphine.com

Mikaela Lyons 

From coin-style pendants to chunky chain bracelets, each of jewellery designer Mikaela’s pieces is designed, made and finished personally in Birmingham, from a workshop in her garden.

Visit Mikaelalyons.com

@mikaelalyonsjewellery @sarikathakorlal


Roxanne First

For something a little more fun, you can’t beat Roxanne First. We love the designer’s personalised slogan necklaces and bracelets, while colourful beads put a summery twist on your everyday jewellery look.

Visit Roxannefirst.com


Beija London

Beija London caters to all shapes and sizes with their pretty designs. Cups run up to an H on everything from skimpy bralettes to more supportive styles, while lacy briefs and even a swimwear collection make it a brand to know.

Visit Beija.London



Dora Larsen 

Founded in 2016, Dora Larsen’s vibrant lingerie includes delicate bralets, balconette bras and lacy knickers, all in the brand’s signature clashing colour combinations.

Visit Doralarsen.com

Fruity Booty

Fun, frivolous underwear is Fruity Booty’s MO. We love their kitsch cherry-print thongs, retro animal print pieces and 90’s inspired broderie designs.

Visit Fruitybooty.co.uk




57 London

Crisp white shirts, poplin maxi dresses, pink linen two pieces...57 London is where beachwear meets day wear. As we head into warmer months, we’ll be investing in their grown-up, lightweight pieces – perfect if your summer style is a little more polished than boho.

Visit 57London.com

With Nothing Underneath 

A boyfriend shirt is a wardrobe staple, and With Nothing Underneath has set out to create the ideal one. Based on masculine tailoring, but adjusted for women, the brand’s shirts are sustainably made with 100% organic cotton.  

Visit Withnothingunderneath.com



Naya Rea

Get the Horror Vacui look without the price tag at impossibly feminine Brit label Naya Rea. The brand is like an elevated Sister Jane – think huge puff sleeve dresses, bow details and ditsy floral prints.

Visit Nayarae.com


Not Tonight Josephine 

This tiny brand is a team SL favourite thanks to their pretty slips and oversized scrunchies. Technically nightwear, we’re planning on lounging around in these slinky pieces all summer.

Visit Nottonightjosephineltd.com



Sian Esther

Overnight shirts, short sets, dressing gowns – Sian Esther has sleepwear covered. We love the relaxed, oversized finishes – plus, right now you can claim 20% off all orders over £60. 

Visit Sianesther.co.uk

Poplin London

The home of the classic pyjama set, this brand creates matchy-matchy looks for grown-ups and little ones. A new collab with master embroiderer Cressida Jamieson means you can now get their classic cotton or silky styles personalised too.

Visit Poplin.co.uk


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