3 Cool New Labels To Know

We consider it our job to keep you in the know about the best new fashion brands. So – covering classic tailoring to statement blouses – here are three cool labels we love right now.

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The Story 

Vanessa Barboni Hallik started Another Tomorrow in 2018 while on sabbatical from a finance job. “The original purpose of the break was to reorient my career toward sustainable finance,” she explains. “But as I began to dig deeper into the various global challenges we face, I was devastated by what I found was happening in the apparel industry and its enormous impact on people, the environment, and animals.” Unable to ignore what she’d learned, Vanessa set out to create a brand that was truly sustainable – one that not only provides ethically and responsibly made clothing, but also educates its customers.

The Style

Another Tomorrow’s pieces are timeless and functional, but still full of character. Think staple tailoring, smart shirts and knitwear – with interesting necklines, oversized sleeves and pops of colour. Each piece is designed to slot seamlessly into your wardrobe and be worn in a variety of ways. 

What’s Different? 

Traditional workwear can often lack personality, but Another Tomorrow makes dressing for the office a breeze. Bridging the gap between statement and versatile, just one or two of its pieces will ensure your smarter looks feel chic and fashion forward, yet still suitable for a corporate setting. It’s not all smart, however – cosy cardigans, simple tanks and boxy sweatshirts form a solid foundation for off-duty dressing.

Visit AnotherTomorrow.co

The Story

Heralding from Australia, Avenue launched in 2017. “We design for the modern woman who, just like us, wants to invest in quality pieces that stand the test of time,” say founders and best friends Jessie Shand and Gabriella Weinstock. “The Avenue look is distilled to a range of easy essentials, coupled with statement occasion wear. Our priority is two-pronged: using the highest-quality fabrics, while remaining environmentally and ethically conscious.” Indeed, an ethical approach is paramount here – no synthetic fabrics, biodegradable packaging and zero trend-led pieces.

The Style

Avenue describes its aesthetic as ‘distinctly, proudly and quintessentially’ Australian. Indeed, most of these pieces are the kind you’ll wear on repeat all summer. Expect cut-out dresses and matching sets, in a variety of neutral tones. True to its Aussie roots, most of the collection is made from light and airy cotton.

What’s Different?

If you’re a fan of Sir The Label and Deiji Studio’s laidback vibe, you’ll love Avenue’s take at a more affordable price point. With dresses costing no more than £150 and shorts under £50, a purchase won’t break the bank and quality fabrics means you can count on them lasting.

Visit AvenueTheLabel.com

The Story

Based in Norway, One & Other Studio revolves around a traditionally Scandinavian aesthetic. The brand describes itself as ‘anti-fast fashion’ and offers quality pieces at a mid-range price point. Boxy silhouettes are a signature– if you prefer your outfits structured yet relaxed, One & Other isn’t to be missed.

The Style

Pieces are minimal and functional, with a Totême-like feel to many. For example, a classic trench coat receives a contemporary update with a detachable cropped jacket, while knits feature bell sleeves and a faux-layered look with a built-in high neckline.

What’s Different? 

Minimalism and neutrals can risk feeling boring, but innovative design features and unexpected shapes set One & Other apart. Think textured fabrics, scarf-like necklines and voluminous sleeves – all guaranteed to inject a bit of interest into your winter wardrobe. Sleeveless layers will ensure a seamless transition into spring.

Visit OneAndOtherStudio.com

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