What’s New In Fashion Right Now
THE NEW PROGRAMME
The British Fashion Council
The British Fashion Council has unveiled Fashion Britain, a new nationwide programme designed to celebrate and support British fashion beyond London. Launching this September across London, Liverpool, Manchester, Newcastle, Bristol and Edinburgh, the initiative will bring together designers, retailers and cultural institutions through a series of public events, industry talks and retail activations. Part of the BFC's Strategy 2030, the programme aims to champion regional creativity, nurture emerging talent and make the fashion industry more accessible across the UK.
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THE CITY SHOOT
Burberry
Burberry is embracing the back-to-the-city mood with its Autumn 2026 campaign, capturing the understated elegance of everyday London life. Starring Rosemary Ferguson alongside Cherif Douamba and Haojie Qi, the campaign showcases the brand's latest collection of lightweight trench coats, relaxed tailoring and heritage checks against iconic city backdrops. Equal parts polished and practical, it's a stylish take on transitional dressing for the return to the capital after the summer.
Visit BURBERRY.COM
THE FRESH TRAINERS
Sandro
Sandro has expanded its signature Light Wave trainer collection for AW26 with four fresh colourways. Blending vintage sportswear influences with the brand's chic Parisian aesthetic, the bestselling style returns in updated finishes designed to suit every mood. Versatile and contemporary, it's an easy way to refresh your everyday wardrobe for the season ahead.
Visit SANDRO-PARIS.COM
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THE SHOE CAMPAIGN
Ferragamo AW26
Ferragamo is putting shoes centre stage for AW26 with a campaign that celebrates the house's enduring footwear heritage through a contemporary lens. Reimagining its iconic imagery of cinematic stars surrounded by an abundance of shoes, the campaign pairs Ferragamo's rich archives with a modern artistic perspective. The latest accessories also share the spotlight – including the new Cara bag in supple calf leather with signature Gancini hardware, a reimagined East-West version of the Hug bag and a refined men's messenger.
Visit FERRAGAMO.COM
THE SAUDI BRAND
Yasmina Q
Yasmina Q is one of the standout labels at the Selfridges ‘Saudi: Sky's The Limit’ pop-up that will be taking over The Corner Shop until 5th September. Known for its refined take on modern womenswear, the Saudi brand combines clean lines, fluid silhouettes and considered craftsmanship to create elevated pieces that feel both timeless and effortless. With a focus on responsible production and versatile design, it's a label worth having on your radar – and the perfect introduction to the new wave of Saudi fashion.
Visit SELFRIDGES.COM & YASMINAQ.COM
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THE EVERYDAY EDIT
Hush x Polly Newman
Hush has teamed up with SL’s Polly Newman to put together a curated edit of 20 versatile pieces designed to take the guesswork out of everyday dressing. Handpicked from the brand's latest collection, the edit includes relaxed denim, effortless knitwear, throw-on jackets and easy-to-style prints that can be mixed and matched. Reflecting Polly's signature laidback aesthetic, the collection is full of timeless staples that make building a hardworking wardrobe easy.
Visit HUSH-UK.COM
THE SUNGLASSES COLLECTION
ALO
ALO has launched its first-ever sunglasses collection and it's as elevated as you'd expect. Fronted by Lila Moss, the edit comprises six versatile silhouettes that strike the perfect balance between classic and contemporary. Crafted in Japan from premium Takiron acetate and hand-polished by expert artisans, each pair is designed with exceptional attention to detail, while select styles feature luxe gold- and palladium-plated hardware. Chic, timeless and built to last, they're the perfect finishing touch.
Visit ALOYOGA.COM
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