4 Cool Brands To Shop On Instagram

4 Cool Brands To Shop On Instagram

Instagram is a great resource when it comes to tracking down new brands. From dainty jewellery to cool swimwear, these are the labels to know...


Christopher Esber

Australian designer Christopher Esber has caught the eye of some of fashion’s most notable influencers. Most recently seen on Lindsay Holland, other fans include Pernille Teisbaek, Débora Rosa, Rosie Huntington-Whiteley and Vanessa Hong. Among the sleek tailoring, boxy blazers and stylish cut-out dresses, you'll also find chic backless tops, ribbed knit separates and the perfect pair of strappy mules. In short, pieces which are truly worth the investment.

Follow @christopher_esber

Visit Christopheresber.com


Milk & Rose

There’s nothing better than discovering a great affordable jewellery brand. NYC-based Milk & Rose launched in 2019, offering delicate earrings, chain necklaces and small but perfect gold hoops, with prices starting from just £24. They may not be loud, attention-seeking styles, but you'll be reaching for these versatile, hero jewellery pieces every day of the week. The packaging is impressive too, as the brand promises zero plastics – all the way from manufacturer to consumer.

Follow @themilkandrose

Visit TheMilkandRose.com



With so many incredible swimwear brands around, it’s hard for new labels to break through. Of the new name to know, this one is worth a look. HOLYDAY swimwear is handmade locally and sustainably in Greece, with a focus on simplistic styles in premium fabrics. Designed to be flattering, most of the pieces feature subtle details to set you apart from the crowd.

Follow @holydayswim

Visit Holydayswim.com


Moussy Vintage

Finding the perfect jeans is never easy, but denim brand Moussy’s vintage-style washes and premium fabrics means it's our latest go-to. Founded in Tokyo, the brand also offers wider apparel. But it’s the denim range which has us hooked. From loose-fit, cropped boyfriend designs with carefully positioned ripped detailing to slim fit, high-rise shapes perfect to wear with shirts and flats – this is the destination for quality jeans. 

Follow @moussyglobal

Visit Moussy-global.com

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