5 Brands Lu Loves Right Now

5 Brands Lu Loves Right Now

It’s a fashion director’s job to know about all the coolest brands and collections, so naturally, SL’s Lu Hough has her finger on the pulse. Here are her five favourite labels right now…
Reversible Lambskin Jacket, €1,400
Reversible Lambskin Jacket, €1,400

German brand Closed has been on our radar at SL for a long time, but it’s never been hotter. From cardis to fleeces and borg jackets, its latest collection has a bit of everything for autumn/winter, – and at a reasonable price point.

 

The brainchild of influencer Loulou de Saison, Loulou Studios makes hardworking basics from premium fabrics, each with a subtle fashion-forward spin. I may have already invested in this killer shearling coat…

It will come as no surprise to regular readers to hear how hard I’ve fallen for Iro’s latest drop. Oversized blazers, slouchy boots, light-wash denim, statement shoulders… it’s my dream new-season capsule wardrobe.

 

Another European brand, Rohe has so many good knits, blazers and tops. Its pieces feel directional but classic – basically, there’s nothing not to love. 

 

Relaxed Fit Flower Brooch Blouse, £805
Relaxed Fit Flower Brooch Blouse, £805

Consider this more of a wish list brand than one I’ll be shopping this season. Mini dresses, sequin suits and statement jewellery are all giving me some much-needed party-season inspiration.

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