7 Australian Brands To Follow For Summer Inspo

Each time you scroll through Instagram and notice a tanned model in an ethereal white dress, chances are they’re promoting an Australian brand. Aussies just do it better when it comes to summer dressing – year-round sunshine and heavenly beach backdrops make it the perfect breeding ground for warm weather fashion. If you want a bit of vacation inspo, here are the brands from Down Under to follow…



230k followers can’t be wrong – Aje is the cult label devoted to the sustainability of artisan techniques, with collections crafted from handloomed and hand-woven fabrics. Follow for stylish Aussie It girls in cool but easy-to-emulate styles.



Linen separates with big button details are officially this summer’s coolest look, but if you need a bit of inspo for pulling off the style, Pfeiffer is your brand. Worn by cool girls like Izi Simundic and Eleanor Pendleton, expect clean lines and unfussy styles.



Posse was last summer’s fashionista brand of choice, and it looks set to reign supreme again this year. From ruffled jumpsuits to gingham separates, their cutesy, festival-ready pieces are serious holiday fodder.


Sir The Label

The SL fashion team’s collective obsession, Sir the Label is the perfect hybrid of Marant-like western influence and Zimmermann-style glamour. Follow for serious outfit envy.


Spell Byron Bay

Boasting nearly a million Instagram followers, Spell Byron Bay is a label for festival fans – floaty, floral separates, fringing and embroidery all tick style boxes for this summer’s al fresco activities.



Steele describes itself as the label ‘for the modern boheme’, and its Instagram perfectly embodies this aesthetic. Think wearable white structured dresses, relaxed floral styles and lust-worthy shapes (we love cool cut outs and asymmetric fits).


Talulah La Maison

Another Zimmermann-inspired brand, Tallulah La Maison can count Tash Oakley amongst their fans, who is regularly spotted wearing their floaty, floral separates and signature cold-shoulder dresses.



Fashion girls already know Zimmermann is the hottest Aussie export worth following, and the best bit is that their pieces are available over here in Blighty too. Follow the brand on Insta for tips and inspiration for pulling off their unmistakably feminine, fashion-forward style.

Inspiration Credits: Instagram.com/Aje, Instagram.com/Pfeiffer, Instagram.com/Posse, Instagram.com/Sirthelabel, Instagram.com/Spellbyronbay, Instagram.com/Steele, Instagram.com/Talulahlamaison, Instagram.com/Zimmermann
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