7 Cool Brands To Know

From handbags to timeless dresses, there are countless small fashion and accessories brands making a name for themselves, offering beautiful pieces to rival high street giants. Discover these brands before they break through to the big time, with our edit of hidden gems that are too good not to share.


Accessories brand Azurina has turned heads for its stylish leather handbags that look expensive, but come without the hefty price tag. Plus, if you have a soft spot for monogramming, you can emboss your initials at no extra cost.

Visit TheAzurinaStore.com


If you loved Realisation Par, Sisterhood’s collection of cutesy blouses and slip dresses will be next on your wish list. The brand’s focus is on creating staple pieces that won’t go out of fashion, using sustainable practices for manufacturing.

Visit Join-The-Sisterhood.com

Mikaela Lyons

UK-based jewellery designer Mikaela Lyons’ eponymous label has garnered approval amongst fashion influencers, thanks to its chunky Roman coin style necklaces made popular by the likes of Missoma and Alighieri. Mikaela’s signature Lion embossing and demi-fine prices make perfect investment pieces.

Visit MikaelaLyons.com

House of Sunny

House of Sunny’s fashion-led pieces have become an Instagram favourite thanks to its accessible price point. Think sheer fabrics and boxy silhouettes that flit between Shrimps-style femininity and Ganni edge.

Visit HouseOfSunny.co.uk

SIR The Label

Worn by Lucy Williams and Sara Crampton (@harperandharley), Aussie brand SIR’s adorable broderie anglaise dresses and separates are worth the extra shipping fee. Wear their light cotton dresses on balmy summer days, and team a sheer blouse with a delicate bralet and vintage jeans.

Visit SirTheLabel.com


For beautifully cut staples that’ll maximise on cost-per-wear, look no further than Stylein. Heralding from Sweden, the brand’s Scandinavian minimalism is the foundation for their clean aesthetic, blended with feminine touches like puff sleeves and delicate ruffles. Invest in a blazer, trousers or blouse and wear forever.

Visit Stylein.com


Founded by two London-based sisters only last year, M.92’s exaggerated sleeves and ruffle dresses were seen on the likes of Emili Sindlev and Maria Bernad. Fast fashion’s off the menu here, so expect to slide into their DMs if you’d like a dress made to order.

Visit Instagram

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