7 Wedding Dress Brands On The High Street

Gone are the days when your wedding dress made a huge hole in your budget. The high street is now making it affordable to look great on your big day without spending a fortune; here are the seven labels you need to know…


Already a reliable destination for bridesmaid dresses and occasion styles, ASOS is a hero for affordable wedding dresses too. From heavy embellishment to pared-back classic designs, turn to the retailer for simple but effective offerings.

French Connection

French Connection’s recent bridal launch is a team SL favourite. From the sequin-adorned plunging style that will flatter most body shapes to the cinch waist, lace-heavy midi, it’s the unexpected destination for something pretty and feminine.


Fans of Ghost’s renowned silky slip dresses will love their similar bridal offering. Perfect for that elegant, relaxed aesthetic, cowl necks, strappy styles and capped sleeves cater for all.

John Lewis

John Lewis may not have been on your radar as a bridal destination, but it’s got affordable white dresses so right this season. Monsoon’s exclusive styles are particularly worth exploring for elegant, flattering cuts.

Ted Baker

From halterneck Grecian styles to dramatic white jumpsuits, Ted Baker’s designs are a winner for elegant brides. They may be a little more expensive than other high street styles, but with their emphasis on quality design, you get what you pay for.


Ok, Self-Portrait may not strictly be a high street label, but with wedding dress prices to rival the most affordable of brands, it’s up there on our list. Perfect for something a little more fashion forward, we love the long-sleeved satin pieces and modern lace designs.


Whistles’ bridal is back, and everything from suits to tiered white dresses are getting the white treatment. A lacy crop top and high waisted skirt is perfect for cool brides, whilst the ruffle back detail offering has pretty appeal.

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