8 Cult Brands You Didn’t Know Were On ASOS

If you haven't checked out ASOS lately, we recommend giving the site a look. Whether it's under-the-radar labels or high street names you wouldn't expect, there are myriad brands on offer that get our thumbs up; here are 8 to shop now.

& Other Stories

Why we love it: A high street favourite, & Other Stories landing on ASOS is a game changer for significantly reduced delivery costs and times. Shop their signature floral dresses and leather footwear.



Why we love it: Ba&Sh’s dresses strike the perfect balance between grown up and playful. While they come with investment price tags, their timeless designs mean you’ll wear them for seasons to come.


Faithfull The Brand

Why we love it: Faithfull’s easy, floral staples have become an Instagram sensation, and are just as easily worn to a wedding as weekend brunch.

For Love & Lemons

Why we love it: Ruffles, cutesy prints and sweetheart necklines make For Love & Lemon’s pieces irresistible.

Free People

Why we love it: The go-to brand for summer dressing, Free People’s bohemian feel is perfect for everything from festivals to beach holidays.

Sister Jane

Why we love it: Sister Jane’s exaggerated details appear much more expensive than they are – think puff sleeve shirts, ruffled dresses and pretty dresses for every occasion.


Stevie May

Why we love it: You can now invest in the Australian brand’s chic summer dresses minus hefty import fees – their Byrdie mini dress gives us serious Zimmermann vibes.

Zulu & Zephyr

Why we love it: Another Australian brand to hit ASOS, we love Zulu & Zephyr’s light, earthy-toned bikinis and beachwear.

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