9 Brands You Didn’t Know Were At Selfridges

You’d be forgiven for thinking that everything at Selfridges costs a small fortune. But the Oxford Street institution has a surprisingly wide selection of more purse-friendly labels, making it a handy go-to for shopping made easy.

From boho heroes to grown-up separates, we’ve rounded up the nine best names to add to your basket. Our fashion ed’s top tip: for just £10, you can have a year of next-day delivery. What’s not to love?


Ever-cool French label Ba&sh is an SL favourite thanks to its Isabel Marant aesthetic at a more approachable price point. Right now we’re lusting after its floaty peasant blouses, day-to-night dresses and neutral tailoring.

Available here.

Faithfull The Brand

Once upon a time we had to wistfully admire Faithfull from afar, but NET-A-PORTER and, of course, Selfridges have brought the US label to our doorstep. Make like Lucy Williams, Monikh and the rest of Instagram’s coolest girls in ditsy print dresses, skirts and tops.

Available here.

Free People

The ultimate name to know for affordable, bohemian summer style, Free People has never been easier to shop than at Selfridges. Turn to it for relaxed holiday heroes including floral print maxis, broderie mini dresses and lashings of white cotton.

Available here.


Everyone’s favourite brand for satin evening wear, Ghost’s selection of floral midis is as good as its bridesmaid dresses. Selfridges has everything from pretty tea dresses to everyday blouses.

Available here.


Cool Brit brand Kitri just got a lot easier to shop thanks to its Selfridges launch. Try it for affordable versions of this season’s coolest trends: candy pink tailoring, bubblegum gingham dresses and ruffled wrap blouses all feature.

Available here.


Ruffles and lace and florals – oh my! LoveShackFancy is the epitome of femininity. From tiered white midis to gingham print mini dresses, its girly separates are well worth the investment. Just add trainers at home and bikinis on holiday.

Available here.

Me & Em

Me & Em is a reliable source of grown-up everyday pieces, from great tailoring to the best knitwear for cooler months. It has boutiques scattered across London, but Selfridges online means you can access its smart, wearable styles from anywhere.

Available here.

Olivia Rubin

If Olivia Rubin isn’t already on your radar, it’s time to get to know the most fun name in fashion right now. Rainbow-patterned sequins, knitwear in ice-cream shades, mint green satin slip dresses – it’s the colour girl’s brand.

Available here.


Reformation is finally available in the UK, and fashion girls everywhere are celebrating. The cult US label for Cali-inspired evening wear and everyday separates is perfect for getting that Instagram-approved look.

Available here.

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