9 Small British Brands To Support Right Now

A few weeks ago, we brought you some of our favourite independent British brands who could really do with your support right now – and, as times remain tough for so many small businesses, the list keeps on growing. If you’ve got the means to do so, here are 9 more names to shop from…

Ayla Swim

Best For: A 360° Summer Wardrobe

Ayla Swim first caught our attention last year thanks to their vintage-inspired swimwear – think high waisted bottoms in pretty shades teamed with unusual strappy tops. The collection has now been extended to include floaty trousers, frilly shorts and versatile sarongs, all in a matchy-matchy colour palette for a capsule summer wardrobe.

Visit AylaSwim.com

Black & Brown

Best For: Cool Accessories

When it comes to belts, there aren’t many specialist brands treading the line between high street and seriously expensive prices. Enter Black And Brown, the long-standing British label which crafts belts of all shapes and sizes using the finest Italian and Spanish materials. Expect everything from statement metallic designs to classic leather pieces.

Visit Black-Brown.com

@valentina_muntoni @laurajadestone

@leoniehanne @tashoakley


Best For: Statement Tops

Backless tops are niche label Harmur’s speciality. From velvet to silk, the family-run business creates sexy-but-stylish going out pieces adored by the fashion crowd – we love the long-sleeved styles for something a bit different.

Visit Harmur.co.uk

Holiday Romance

Best For: Romantic Beachwear

Holiday Romance is the British label creating gorgeous swimwear with a conscious. The brand puts sustainability at the forefront – that means no wasted materials, no mass production and no nameless factory workers, instead crafting its beautiful, vintage-print pieces right here in the UK. When it comes to their designs, think old Hollywood, high-waisted bottoms, bow-adorned tops and more.

Visit HolidayRomanceStore.com


Kind Collection

Best For: Dainty Jewellery

Another ethical name to know, all of Kind’s dainty, feminine pieces are crafted in London. Expect designs that seamlessly become a part of your everyday life, from subtle layering necklaces to delicate rings.

Visit KindJewellery.com

Mathe Jewellery

Best For: Colourful Accessories

The bright and colourful jewellery trend is in full swing, so what better time to discover new label Mathe? From imperfect pearls to beachy, bold beads, these are the of-the-moment styles to stack for a cool summer look.

Visit MatheJewellery.com


@oliviarosethelabel @annawinck

Olivia Rose The Label

Best For: On-Trend Puff Sleeves

Puff sleeves are Olivia Rose The Label’s MO. From ruched summer tops to show-stopping metallic dresses, their pieces are cool, feminine and different – make sure to follow them on Instagram, too.

Visit OlivaRoseTheLabel.com

Neve & Noor

Best For: Feminine Summer Heroes

A long-time favourite of the SL team, one-man-band Sophie creates perfect summer separates, designed in collaboration with Indian silk screen printers. We can attest to how lightweight, durable and glamorous her pieces are, while puff sleeves and long skirts make the 2020 collection even more wearable than the last.

Vist NeveAndNoor.com

Wolf & Gypsy

Best For: Chunky Jewellery

Independent jewellery label Wolf and Gypsy has been crafted cool, chunky gold designs since 2018. The brand's founder trained under a leading goldsmith to learn how to create contemporary designs from silver, gold and selected precious stones - the result is signet rings, layering necklaces and a roster of hero, everysay pieces.

Visit WolfAndGypsy.com

INSPIRATION CREDITS: Intagram.com/harmurgirls, Instagram.com/oliviarosethelabel, Instagram.com/valentina_muntoni, Instagram.com/mathe_jewelry, Instagram.com/laurajadestone, Instagram.com/leoniehanne, Instagram.com/tashoakley, Instagram.com/allaboutharri, Instagram.com/katekavakloglou, & Instagram.com/annawinck
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

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