Brand To Know: By Far

The low heel, strappy sandal trend is going no where this summer, and there’s only one brand to thank for making comfortable footwear stylish. Cult shoe label By Far may have started its life quietly, but it now reigns supreme as the fashion girl’s brand of choice for seasonal shoes. Here’s everything you need to know…

It’s A Family Business

Founded in 2016 by twins Valentina and Sabina, and their best friend Denitsa, the brand’s name was derived from the names of their three little boys. Based between Australia and Europe, their collections were snapped up by NET-A-PORTER early one, putting them on the map here in the UK.

Pared-back Luxury Is Their Signature Style

Pared-back luxury. The brand epitomises the trend for accessories that look effortless, like you’ve just thrown your strappy sandals on without much thought. There’s a touch of throwback Winona Ryder in there, or Gwyneth Paltrow in her Brad Pitt dating days – it’s the look that perfectly compliments a silky slip dress and a denim jacket.

The Summer Collection Has Every Style Imaginable

The brand taps right into that 90’s trend for summer 2019 – that means very low heels, sometimes block, sometimes kitten, simple straps and even a patent leather finish on occasion. French girls have been pairing theirs with cropped denim, whilst brave types have been going full Cher Horowitz and adding mini skirts and dresses.

They Sell Handbags Too

The brand has a whole host of directional accessories for this season. They’re also setting the trend when it comes to handbags – that means top handle styles in bright pastel shades – plus popular boots for winter too.

They Have A Large Fan Base

Fans include influencers Lucy Williams, Leone Hanne, Patricia Manfield and Aimee Song, whilst A-listers including Kendall Jenner and Beyoncé have been spotted wearing the label.  

They’re A Worthy Investment

Sandals start from £285 – they may not be cheap, but with their low heel they’re impossibly versatile. We promise, you’ll come back to them again and again.

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