The Brand Of The Summer: Faithfull

The Brand Of The Summer: Faithfull

The Aussie label may have been around for a while, but thanks to a pretty new collection and a strong influencer following, Faithfull The Brand is still summer’s hottest label...
Photography: all images

Pretty dresses are the label’s MO, with signature floral prints and prairie details – think square necklines, rouching and puff sleeves – characterising their latest collection. But it’s not all hyper-girly; belted jumpsuits and cropped linen pants help put a cool spin on summer dressing. Couple that with an affordable price point and an impossibly romantic campaign, and it’s no surprise fashion girls have fallen hard.



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