The Conscious Edit
 The Conscious Edit

The Conscious Edit

In The Conscious Edit, we bring you the very best brands, products and initiatives from the world of sustainable fashion. Whether it’s a vintage find or an eco-friendly venture from brands we love, these are the new conscious launches to know about…

All products on this page have been selected by our editorial team, however we may make commission on some products.

Wings Top Hand Embroidered, £81.37
Wings Top Hand Embroidered, £81.37

THE SWIMWEAR BRAND:

Kióhne

Kióhne is a Greek resort wear brand that takes its inspiration from the country's architecture and nature. Primarily produced in Greece in collaboration with local manufacturers, Kióhne uses advanced, lightweight materials to create a timeless, contemporary wardrobe. The brand prioritises low-impact production methods and uses recycled and bio-compostable materials whenever possible. It also prioritises handmade techniques to support local artisans and ensure ethical practices across the board. 

Visit Kiohne.com

THE DENIM BRAND:

SLVRLAKE

A favourite among the A-list, SLVRLAKE is a denim brand that uses lower-impact materials, including hemp and GOTD certified organic cotton, to minimise its environmental impact. The brand draws inspiration from Los Angeles, with the diverse landscape of California reflected in its open weave fabric construction. The open weave also allows for more authentic looking washes and a luxuriously soft touch. 

Visit Slvrlake-Denim.com

THE COLLABORATION:

Reformation X Jimmy Fairly

Reformation has collaborated with Jimmy Fairly to create a capsule collection of vintage inspired sunglasses. The frames and lenses are designed and manufactured in France from bio-acetate and bio-nylon materials, all of which are responsibly sourced. Spanning five styles, the capsule marries wearable silhouettes with colourful frames to freshen up your summer looks. 

Visit JimmyFairly.co.uk

The Coline, £165
The Coline, £165

THE RESORT WEAR BRAND:

Honest The Label

Honest The Label draws inspiration from Bali’s natural beauty and local community to create feminine, slow fashion pieces. Using eco-sustainable fabrics and natural plant dyes, the brand is committed to sustainable and ethical practices. All materials are sourced from Bali, and production is limited to reduce waste and environmental impact. The brand also values transparency and collaborates with small family-run factories in Bali to ensure each piece is made with care and longevity in mind.

Visit TheHonestLabel.com

Gold Strawberry Drop Earrings, £190
Gold Strawberry Drop Earrings, £190

THE JEWELLERY BRAND:

Alexandra Hakim

Founded by a British-Lebanese jewellery maker, everything by the Alexandra Hakim label is carefully handcrafted. Taking inspiration from her Mediterranean travels, Alexandra’s signature method is casting objects and materials directly found throughout her journeys into precious metals for one-of-a-kind sculptural pieces that cause zero waste. From sculpted cuffs to pearl drop earrings, the architecturally-inspired designs are guaranteed to elevate your everyday jewellery look. 

Visit AlexandraHakim.co

THE LINEN BRAND:

Haveli

Founded in Kingston, Haveli blends contemporary Jamaican creativity with traditional Indian craftsmanship to create relaxed wardrobe essentials. Haveli's sustainability focus rests on environmental consciousness and community investment, ensuring that every stage of the production process remains true to its values of traceability. Every garment is crafted from natural fibres, with profits directly invested back into the brand.

Visit MyHaveli.com

THE NEW RENTAL INITIATIVE:

By Rotation x Tanqueray

We've long loved ByRotation for a circular approach to fashion, and now the rental platform is raising the game by partnering with Tanqueray to highlight the special stories that are so often associated with garments. The two have enlisted the help of influential names, from chart-topping Self-Esteem to content creator Renia Jaz, aka Vens Wife Style, and even our Editor-in-Chief Charlotte Collins, who have all listed outfits to rent in exchange 'for the price of a story' - share the heartwarming story behind why you might want to rent one of the looks, and you could be selected to borrow it free of charge. From Charlotte's signature pyjamas to the Raey suit Self-Esteem wore for her first Wembley performance, there's something for everyone. 

Visit ByRotation.com

THE FOOTWEAR BRAND:

Florrie

Florrie uses premium leathers from top-rated tanneries to reduce emissions, while some of its styles are made using upcycled fabrics to further minimise waste and ensure animal welfare. The brand releases limited-run collections with an emphasis on mindful production – all designs are intended to last for generations, with the offer of reconditioning services to extend their lifespan. 

Visit FlorrieLondon.com

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