The New Denim Rules For 2025
The New Denim Rules For 2025
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The New Denim Rules For 2025

From James Dean to Jane Birkin to Kate Moss, style icons past and present have proved jeans will always be a fashion constant – but that doesn’t mean the shapes, details and colours don’t change. Whether you're all about minimalist cool or like to make a statement, these are the denim trends to know about this season…
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Alaïa

Barrel Shapes

If you haven’t snagged a pair yet, now’s the time – barrel-leg jeans are here to stay. Seen on the runways at Alaïa and Acne Studios, these jeans are all about an exaggerated silhouette that feels both modern and fresh, offering a bold, playful take on volume. With their relaxed yet structured fit, the silhouette tapers at the ankle. Pair them with fitted tops or cropped knits to balance out the proportions.

Bleached Washes

Proenza Schouler has brought bleached denim back, but with a distinctly masculine and unexpected twist. This retro-inspired trend gets its modern edge from acid-wash textures and soft, cloudy patterns that sit perfectly between bold and effortless. To keep the look contemporary, opt for simple, pared-back styling to put the focus on the wash. 

Proenza Schouler/Shutterstock

Stella McCartney/Shutterstock

Embellishment

Jeans are getting a high-fashion makeover this season, with luxe embellishments and details as seen at Stella McCartney. From delicate, understated beading to bold, eye-catching diamante embellishments, jeans are now statement pieces, blurring the lines between day and eveningwear. Whether yours have a scattering of beads along the hem or an all-over stud detail, pair them with simple basics like a classic white shirt, a sharp blazer or a soft cashmere sweater. 

Victoria Beckham/Shutterstock

Dark Denim

Dark denim is having a moment this season, with both Miu Miu and Victoria Beckham making the most of its luxurious, refined appeal. The rich indigo tones add an instant sense of sophistication, making it the perfect choice for evening or the office.

Bottega Veneta/Shutterstock

Wide Legs

Wide-leg jeans are taking over this season, with Acne Studios and Bottega Veneta proving this silhouette isn’t going anywhere soon. Relaxed yet sharp, they’re the perfect base for layering – think cropped knits for an effortless, cosy vibe or structured blazers for a more refined, cool-girl look. This trend is all about maximum comfort without sacrificing on style. 

NET-A-PORTER

Cinched Jackets

Denim jackets are being reimagined with feminine cinched-in waists and peplum detailing to give them a more flattering shape. As seen at Nina Ricci and Cecilie Bahnsen, they’re a go-to for both casual and smart occasions. Wear yours with a simple white tee over wide-leg trousers or tailored shorts and boots.

The Benning Organic Denim Peplum Jacket

Goldsign, 
£340  (was £680)
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