The Trend Report: Winter White

Winter white was one of the defining stories of the AW25 runways – seen everywhere from Dries Van Noten and Stella McCartney to Victoria Beckham and The Row. This season’s take is all about elevating cold-weather dressing with a clean, modern palette. Optic whites come through in plush textures – think brushed wool, shearling, cashmere and quilted outerwear – while sculpted tailoring and oversized silhouettes keep the look sharp. Layering is essential: long-line coats, chunky knits and leather boots build that head-to-toe tonal finish that feels polished, effortless and right for now.

The runways delivered a fresh take on white this season, with designers each putting their own spin on the look. At Givenchy, sculptural outerwear set a modern tone, while Stella McCartney offered a softer interpretation through fluid tailoring and layered knits. Over at The Row, head-to-toe ivory proved the power of luxury minimalism, and Max Mara doubled down on its signature neutrals with plush coats and tonal separates. Together, they showed that AW25’s whites are a perfect blend of chic simplicity, depth and texture.

Styling white is all about striking the right balance between polished and practical. Think clean, tonal pieces that feel luxurious without trying too hard – plus, layer soft knitwear under sharp tailored coats, like Valerie does, to ground the look with darker neutrals. Ekaterina leans into the trend with statement white outerwear, anchoring her outfit with structured boots and a crisp roll-neck over a form-fitting base. Monochrome looks also deliver maximum impact; Sevnja mixes textures – wool, cashmere, leather – to keep things elevated and interesting. Finish with contrasting black accessories or stay fully tonal to echo the runway mood.

Inspiration credits: @SVENJAGZER | @EKATERINA.FARRELL | @VALERIE.KEI