Brand To Emulate: Chloé
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the BRAND
Egyptian-born Parisian designer Gaby Aghion founded Chloé during the peak of the prêt-à-porter (ready to wear) movement. Intended to be the go-to brand for soft, feminine luxury clothing, it has grown into one of the most iconic womenswear houses in the world – past creative heads include Stella McCartney, Phoebe Philo and Clare Waight Keller. Some might even be surprised to hear Karl Lagerfeld took the reins in 1960, helping to establish the brand’s romantic and youthful image that endures today.
the AESTHETIC
Early designs stood apart from other haute couture designers of the time thanks to their looser silhouettes, softer fabrics and lighter colours. The use of chiffon established Chloé’s aesthetic as ethereal and delicate. While its bohemian image is now well established, the outerwear collection continues to feature clean lines and neat silhouettes. Elsewhere, bags like the Paddington and the Drew have achieved ‘it’ status, attracting celebrity fans like Sienna Miller and Alexa Chung.
the COLLECTION
Modern-day Chloé is still largely feminine – look at the abundance of layered ruffles, soft organza gowns and embroidered lace to understand the intention – but it can do structure too. Elegant leather capes and gabardine trenches paired with flared jeans and over-the-knee boots still pay homage to Chloé’s Parisian roots.
the LOOK
If the whimsical femininity of Chloé is to your taste but not quite your budget, the high street has everything you need to recreate this style. From coin-detail necklaces to suede studded bags, Mango has delivered on the bohemian aesthetic this season. Meanwhile, H&M has affordable chiffon blouses, and there are great trench coats at Karen Millen and COS.
Visit CHLOE.COM
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