The Fashion Bug Blog’s Summer Fashion Picks

The Fashion Bug Blog’s Summer Fashion Picks

Laura Wills, aka The Fashion Bug Blog, is on pretty much everyone’s radar these days. With her penchant for sparkly separates, statement sequins and killer accessories, she’s the girl so many of us have to blame for our spending habits – plus, she’s got three seriously well-dressed daughters now too.

We chatted all things summer wardrobe with the Instagram star. From her investment purchases to must-haves for the girls, here’s what she’s buying this season…

My summer style consists of… Boho dresses in the day and sequins at night. In London I’ll always wear a floaty dress with statement earrings, and then something sparkly later – I love the brand Retrofete right now. 

Freya Lillie, Sleeper and Gul Hurgel… Are some of my favourite summer labels – plus for swimwear I recommend under-the-radar brands Leslie Amon and Paolita.

Neon is my favourite trend for SS19… I love all the bright colours. I’m also surprised to say I'm loving the cycling shorts look - I got a pair and they are actually pretty flattering. 

Pearl bags are my favourite accessory… Especially for this summer, along with the headband trend.


Every year, I go back to white dresses… Again and again - you can never have too many. I bought a white Zimmermann embroidered dress for the season; it’s a big investment piece but is completely timeless, and the Aussie label is always one of my go-to brands for summer.

For summer shopping on the high street… Free People always have great pieces. I also love Dune for the Hermes Oran dupes, or Ghost for summer weddings and big occasions.

I never travel without my Hermes Orans, white swimsuit and a chic hat… I love my Gucci one! A great hat is actually my top tip for looking pulled together on the beach; it hides messy beach hair and they just look so elegant. Combine with a big pair of sunnies for a glamorous look. 

I always like to clear out my wardrobe a little… To make space for new items, I’ll probably be ditching a few pieces from last summer. But I do prefer to really invest – for example my Dolce & Gabbana and Zimmerman pieces are so timeless I’ll be wearing them for years to come. 

When it comes to occasion wear… At this time of year, Self-Portrait is always a failsafe option for me. I also LOVE anything Olivia Rubin, plus the brand Rasario; their pieces come with a big price tag, but they’re worth it.

This summer I’m off to Ibiza, as always… I’m also going to the mountains in Germany for something quieter and we are doing a little road trip in Italy. I always take the destination into consideration when packing; for Ibiza I tend to go more boho. When I’m in Italy I pack smarter dresses. 

For the girls, I always shop at… Freya Lillie, Benedita and Belle Enfant, plus Zara has great finds. When it comes to travelling with kids, just go with the flow! I am all about routine, but things always go a little off routine and I just embrace that. 

My favourite accessories for the kids… Include the Sunnylife life vests (Anoushka loves her shark one!), sunglasses (Next, Alex&Alexa and Gap do great ones) plus personalised baskets from Edit 58. Also love Scandiborn and Oskoe Living for various pieces. 

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