The Fashion Event You Need To Know About

The Fashion Event You Need To Know About

London Fashion Week September 2021 Presented by Clearpay may have been and gone, but this year the British Fashion Council is extending the celebrations with a series of shopping events taking place until the end of November. Featuring one-of-a-kind events designed to be experienced in person, Limited Edition London is the name to know for autumn/winter wardrobe inspiration. Here are the best things to book…


Part of the Mayor of London’s ‘Let’s Do London’ autumn programme – and created in partnership with the British Fashion Council to support central London’s creative, cultural, retail and fashion industries – Limited Edition London is a new series of activations. Across London, a selection of the city’s top fashion brands will be hosting one-off activities and selling fashion items that can only be purchased in person. An extension of London Fashion Week’s City-Wide Celebration programme of events, Limited Edition London will run until 30th November.


Excited to get shopping? Here are the key events to know…

Browns Brook Street

Ceramic sculptor Abigail Ozora Simpson's totemic sculptures will be available to view at Browns Brook Street as it showcases some of this season’s most covetable ready-to-wear pieces. Under the banner of The Focus, each boundary-pushing artwork has been hand coiled from coarse black stoneware clays and will be available to purchase in store until 15th November. Additionally, the Mayfair store will host a nail-bar residency with top nail artist BhamBNails from 28th October to 25th November.

39 Brook Street, Mayfair, W1K 4JE; until 25th November


Browns East

Honey Wagon is a 44-piece gallery exhibition created in collaboration with visual artist Babak Ganjei. The gallery features his original tongue-in-cheek artworks and neon signs alongside a new print art piece, exclusive to Browns. As well as the exhibition, BhamBNails will be on hand to dispense manicures.

21 Club Row, Shoreditch, E2 7EY; until 25th November



At the end of the month, Art.Cha.Series will hold a two-day promotion, where Londoners will be the first to get their hands on the brand’s new collection. Art.Cha.Series was established in 2020 and is led by London resident Artcha James, a music producer, writer, artist and designer. The new pieces are designed to work with any outfit combo – and are all stylish, relaxed and comfortable.

Ely’s Yard, Hanbury Street, Shoreditch, E1 6QL; 30th-31st October



Whistles has just launched its limited-edition AW21 collection in selected stores. The collection comprises 16 versatile styles in a blend of earthy neutrals and modular tones. From capacious outerwear to knits with a home-crafted appeal, these elevated staples are designed to last for seasons to come.

Various locations across London; until 30th November​


To find out more about all the events taking place across the capital as part of Limited Edition London, visit

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