Hades: The New Slogan Knits We Love

British label Hades has long been a hero for bright knitwear, but it’s their latest launch that has really caught our attention. The Iconoclast collection features seven tongue-in-cheek, subversive slogans emblazoned across bold primary shade jumpers, featuring everything from sassy feminist statements to rebellious social commentary.

"The collection extols the idea of being an upender of what culture holds dear, to subvert and challenge the tyranny of conformism, whether that be societal institutions, suburban orthodoxy or performative femininity," designer Cassie Holland told Refinery29. But it’s not all about power to the people – there’s some seriously quality to these pieces too, with each design handcrafted in Scotland and made from pure lambswool. Plus, they won’t set you back a small fortune – each Iconoclast style is available for £160.

Political statements not your thing? We’re still loving the brand’s more classic alphabet collection too. See why…

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