3 Cool Brands To Know
3 Cool Brands To Know

3 Cool Brands To Know

Here at SL, it’s our job to keep you in the know about the latest fashion brands. From contemporary tailoring to dreamy white cotton separates, here are three cool labels we’re loving right now.
Linen Cut-Out Dress, £160
Linen Cut-Out Dress, £160


Ura, which means ‘from the heart’ in Sanskrit, was started in 2021. Its collections are made up of high-quality investment pieces – head designer Aru Jagdeep Vig is passionate about creating capsules full of true wardrobe staples. She’s learnt to value the pieces that are beautiful, simple and remain relevant for years to come. Transcending trends, the collections are as contemporary as they are classic.

Visit WearUra.com



Barcelona-based Rouri is a conscious label that focuses on beautiful and timeless hand-made pieces. Founded in 2020, its collections are naturally sourced and made to order, ensuring minimum waste and a sustainable approach to production and design. The collection is cleverly assembled, with a mix of light linen and cotton pieces designed to be worn together or separately. The signature styles are feminine and laid-back, with subtle Spanish influences throughout.

Visit Rouri-Official.com


Flook The Label

If you’re looking for cool resortwear this summer, then Flook is a name to know. Its consciously crafted beachwear and swimwear collections are meticulously handmade, adhering to ethical practices and eco-responsible methods. The Bali-based brand embodies cool summer style and uses eco-luxe fabrics that pay homage to diverse communities, places and cultures. From slinky dresses to chic poolside pieces, Flook successfully merges femininity with a strong and empowered aesthetic.

Visit FlookTheLabel.com

Zelia Skirt, £131
Zelia Skirt, £131

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