A Chic Influencer Gives Us Her Tips For Great Style
A Chic Influencer Gives Us Her Tips For Great Style

A Chic Influencer Gives Us Her Tips For Great Style

Even the most well-dressed women will tell you that personal style evolves over the years – and Ume Roman is no exception. Having interviewed the content creator and art director a couple of years back, we managed to track her down again to get her updated style rules.
By Sapna Rao

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Mix classic and contemporary. I’m personally drawn to clean lines and easy-to-wear, understated pieces. I can’t say that I’ve always been super confident about my style, but I’ve certainly been true to myself with how I dress. Confidence has come with age but finding this blend always gives me a good starting point.

Nail your proportions. I see myself as a minimalist and tend to sway towards more streamlined, simpler pieces. The thing I get asked often is how to make neutrals less boring, but honestly, I don’t see them as any less interesting. I do think styling makes a big difference though, so opt for cuts and fits that feel more elevated.

I can’t say that I’ve always been SUPER CONFIDENT ABOUT MY STYLE, but I’ve certainly been TRUE TO MYSELF WITH HOW I DRESS.

Visualise your pieces as building blocks. This is my favourite way to build an outfit. Sadly, the weather always plays a huge role in the UK but my biggest rule is comfort first. Finding those hero piece and working your outfit around them is a fail-safe approach. 


Opt for longevity over seasonality. I rarely follow trends and instead, I prefer pieces I know I’ll be able to wear for years to come. A great way to incorporate fashion trends is to find something that still retains some sort of timeless element. Think about whether that piece will still be relevant next year. It helps to look at brands that nail that timeless vibe. I’ve been really into Ninety Percent and TOVE Studio, lately. Their pieces are really considered. I also really love Camilla and Marc, COS, Raey, By Malene Birger and Neous.

Find your staples. These don’t have to be as simple as a black blazer or a pair of jeans – experiment and invest in the pieces that feel right for your wardrobe that you can re-wear in multiple ways. For example, a chunky platform loafer helps add dimension to so many of my outfits. I have a pair from Maje and I love the detailing. Another one of my staples is a wrapped wool skirt. The asymmetric cut on this one from Soeur feels really premium. Finally, an oversized maxi trench is a must.

Stay on the hunt for fresh inspo. Tove Studio, for example, just presented its SS24 collection, which was a great indication for what’s to come in spring. I loved the tailored boxy suiting, dresses and slipper flats. Elsewhere, I recently came across Elinor Nystedt, who has the most effortless style – pared back but elevated at the same time. Maria Kaas also has a great feed, she always looks really polished but it looks like it's taken her no effort at all.


Find an autumn evening look you love. It’s tougher to dress for the evening when it's cold outside, but a base that always works for me is a trousers and killer heels. Malene Birger has a great selection of statement trousers, and adding a knitted roll neck and heavy jewellery is my usual tack.

It’s about CHOOSING CLOTHES THAT MAKE ME FEEL GOOD – keeping comfort at the forefront. A second rule is to NOT OVERCOMPLICATE THINGS.

Invest in your accessories. I’ve just gotten my hands on some Neous pointed toe heels. They are geometric and feel very statement – great for elevating a look but equally good with wide-leg denim. I was also recently introduced to Sapir Bachar and I am obsessed with all of her pieces. The Gold synthesis pearl necklace is going to be on my neck for a while. I love it with a plain tee or even a knitted jumper. I’ve worn her pieces before and always get compliments when I do. Finally, I’ve had my DeMellier clutch for a while, but it’s still my favourite bag. I love that it can be worn in multiple ways.

Stick to your own rules when getting dressed. This helps you stay on track and make sure that you feel happy and confident in what you’re wearing. For me it’s about choosing clothes that make me feel good – keeping comfort at the forefront. A second is to not overcomplicate things – less is more, after all – so it’s okay to keep it simple. Finally, like I mentioned before, consider balance and proportion as it can instantly add polish to an outfit. The way you dress and your style is a personal reflection, so experiment with what works for you and own it.

For more inspiration follow @UmeRomaan on Instagram.


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