New-Ins At The Coolest French Brand

We’ve mentioned Rouje once or twice to you before — the French label, founded by Parisian model, Instagram star and all-round muse Jeanne Damas has been creating pretty, stylish pieces for a while. But their SS19 collection deserves some serious attention...

Think of this as Europe’s answer to Reformation. Contemporary, cool and colourful, this collection is the holy grail of spring/summer fashion, full of pieces that feel so now but still wearable down the line – that means open-knit sweaters, candy coloured layers, pastel tailoring and easy slip dresses. Special mention goes to an array of tea dresses, a staple for the brand, which feature puff sleeves, floral patterns and tie-waist details for a flattering fit. Consider this Parisian style 2.0 – a very modern way to get that French girl look.


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