The Pyjama Brands You Need To Know

Lazy days at home don’t have to mean baggy tees and elastic-free joggers. A crop of British brands is upping the ante on loungewear, with cotton print twinsets and lined poplin shirting becoming the new normal for off-duty fashion girls. Want to know where to stock up? Here are our favourites…
desmondanddempsey.com

Desmond & Dempsey

Best for: Fun Patterns

The original purveyor of busy print PJs, Desmond and Dempsey’s cotton matching separates are a sleepwear hero - we love the eclectic, botanical patterns. And the best bit? You can buy trousers and shirts separately, giving you the perfect excuse to mix and match.

Visit DesmondAndDempsey.com

morphoandluna.com

Morpho & Luna

Best for: Indulgent Luxury

They may not be cheap, but Morpho and Luna’s luxe pure silk pyjamas are a cut above the rest. Simple, striped designs have grown-up appeal – consider these a winter indulgence you’ll love coming home to.

Visit MorphoAndLuna.com

instagram.com/pigletinbed

Piglet In Bed

Best For: Soho House Vibes

Piglet in Bed is the sartorial equivalent of a day at Babbington – think mugs of coffee, tin bath tubs and impossibly comfortable poplin PJs. The perfect brand for minimalists, their cotton bedsheets are well worth investing in too.

Visit PigletInBed.com

poplin.co.uk

Poplin

Best for: Classic Pyjamas

Poplin’s ethos is all about creating the perfect PJs, and with butter soft fabric, cutesy piping and a selection of chambray and silk styles, it’s well on the way. Team with oversized dressing gowns and hotel slippers for at-home luxe.

Visit Poplin.co.uk

sianesther.co.uk

Siân Esther

Best for: Ethical PJs

Designed with underprivileged women in mind, Sian Esther supports a host of charitable partners with their luxe cotton separates. We love nightshirts and short sets for something a bit different.

Visit SianEsther.co.uk

instagram.com/SLEEPYJONES

Sleepy Jones

Best for: Cool Girl Styles

Fashion girls know US label Sleepy Jones is the brand to go to for matchy-matchy PJ sets in cutesy gingham, pastel seersucker and fun patterns. Throw oversized shirts over bikinis for an alternative beach edit.

Visit SleepyJones.com

instagram.com/yawnlondon

Love Yawn

Best for: Price Points

Born from an inability to find stylish pyjamas at a reasonable price point, Yawn’s stylish two-piece sets are ideal for more subtle tastes, with pretty pink and blue designs seducing team SL.

Visit LoveYawn.com

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